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💰 Bootstrapping from zero to $1m ARR in 2 years

@tomhuntio studied lemlist's bootstrapped growth and came up with the these nine growth strategies.

1. Agency To SaaS

Hands down: the most effective way to build a SaaS businesses is to first provide the service with people. Guillaume did exactly that... first service then SaaS.
2. A Textbook SaaS Marketing Launch

👉 Product Hunt - 350 beta users
👉 AppSumo - 3,304 customers and just under $50k in the bank

All within three months...
3. Building A Cult

lemlist have developed shared principles and language to indoctrinate users/customers into their world. They can then leverage these relationships for their benefit.
4. Giving The Brand A Face

People like to follow people, not brands. Guillaume is the face of lemlist... and he's crushing it.
5. Brand Aligned Content For The People

lemlist don't write for search engines, they write for people.

They also ensure all content is aligned with their brand values... making them "rememberable"
6. Canine Cold Outreach

Ugi's backlink cold outreach is generating between 1-200 backlinks per month... and he includes his dog.
7 Piggybacking Audiences

Let’s take the “godfather of SaaS sales” for example: Aaron Ross.

Guillaume brought Aaron in for an interview in The Sales Automation Family Facebook Group. Aaron shares - free exposure for lemlist.
8. Actionable Case Studies

Each week, lemlist feature a user and share their numbers with their community.
9. Don’t Mess Up The Culture

I think that as technology advances, more and more people will chose which SaaS to use not based on speed, features or functionality… but on brand, culture and values.

lemlist have a very unique and recognisable culture 🤓
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