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Jeremy Liew, #BLM #StopAsianHate Profile picture
@jeremysliew
Jun 11, 2020 • 16 tweets • 3 min read • Read on X
.@Snapchat bringing @SnapMap much more front and center! Both friends and locations/businesses
Music lenses is going to be 🔥. Coming for @tiktok!
SnapML and local lenses (SLAM at scale!) is going to give a massive platform to AR innovators.
Massive increase in scanability/visual search (beyond QR) being opened up through partners. Will it be enough to make it a default behavior?
Holy shit, opening up audio search for lenses
This is a backdoor to taking on Alexa, Siri, Google Assistant but in a classic snapchat way, starting with fun vs functionality
AR/lenses getting incorporated into Discover Shows to personalize the experience- will it be a gimmick though?
I'm pretty excited about community Our Stories snaps getting highlighted in Snap News - finally citizen journalism at scale? Best on the ground source of video and photos when news breaks
ps - if you're not watching @Snapchat Partner Summit live, go to snapchat.com - it's broadcast to all.
800 apps, 150m MAU using Snapkit to integrate out or in
Camera Kit! Lets developers integrate the @TheSnapCamera including all AR lenses into other apps.
Bitmoji for games - cross platform persistent and consistent avatars. First step towards persistent cross platform digital goods also? #NonFungibleTokens
New titles and new publishers coming to Snap Games. First launch last year was a bit half hearted and back in the day it was something that was actively unwanted. But game sessions with friends are 2x longer, so maybe for real this time?
As an aside - a pretty diverse set of presenters unveiling new Snap products, reflection of a pretty diverse set of execs
Snap Minis inside chat- mini apps, HTML5, no install required, similar to games, eg buy movie tickets, register to vote, run quizes and polls, media etc. @wechat showed the way with this in China, rolling out next month. Leveraging the user base, building a walled garden
...and fin. Some super cool stuff coming from @Snapchat !

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More from @jeremysliew

Jeremy Liew, #BLM #StopAsianHate Profile picture
May 5, 2021
1/7 It is fitting that @jessicaalba’s The @Honest Company (HNST), whose Cinco de Mayo #IPO went live on @Nasdaq, has a story that matches the Hero’s Journey; like a great movie, from humble beginnings, through challenges and struggles, to ultimate triumph. medium.com/lightspeed-ven…
2/7 .@jessicaalba founded @Honest 10 years ago with a clear mission: to make safe, affordable, eco-friendly (and cute!) products for her first born, and for babies everywhere. @lightspeedvp led the @Honest Series A round. medium.com/lightspeed-ven…
3/7 .@Honest resonated with Millennial moms, and the company rapidly reached 9 digits in revenue. But their path to IPO hasn’t always been smooth. medium.com/lightspeed-ven…
Read 7 tweets
Jeremy Liew, #BLM #StopAsianHate Profile picture
Nov 2, 2020
1/n An entrepreneur asked me how I thought about location/remote hiring, esp with so many people working from home. I have a framework that depends on two questions: (i) How hard is the problem you're trying to solve and (ii) has this problem been solved before
2/n If the problem is relatively easy, like building an ecomm website or running a customer support team, then there will be a lot of qualified candidates who can do the job. In that case, location doesn't matter that much as you can find people almost anywhere who can do the job
3/n Hiring outside of the bay area may make sense as you can get well qualified people and local comp may be lower than it is in SF. If the problem is hard, then there won't be as many well qualified candidates. The second question is, has this problem been solved before?
Read 10 tweets
Jeremy Liew, #BLM #StopAsianHate Profile picture
Sep 26, 2020
1/n The @ZebraIQ "State of Gen Z" report is worth reading. Some highlights to follow, full report below:
2/n
Pg4: "Black creators are the epicenter of culture... GenZ culture has been directly influenced by Black culture."

Consumer tech today is more about consumer (pop culture) than tech, and the early adopters of pop culture are young women and African Americans.
3/n
Pg6: Who is Gen Z? Creator - Justice - Memers - Self-aware - Activsm - Authentic - Sarcastic - Community - Virtual - Outspoken + more Image
Read 20 tweets
Jeremy Liew, #BLM #StopAsianHate Profile picture
Sep 17, 2020
1/n Three lovely observations from this post.

A: On short form/snackable video: "Snacks aren't fun because they're quick. Snacks are fun because they're shareable."

B: On sharing: "For Gen Z, sending a TikTok or a meme is like giving a gift. It’s the thought that counts."
...
2/n
 C: On looping:"What does looping have to do with sharing? Everything. In real life, looping makes it easy to pass a phone around so everyone can see a great clip. Not around friends? Looping gives people time to figure out who they want to send a clip to. "
ok more than 3...
3/n
 D: On mimicry (incl retweets, shares, reVines etc):
"Content is a two-way conversation. The line between audience and creator is blurring. Mimicry converts more consumers into creators. The result is hypnotic—a never ending stream of content that feels both familiar & fresh"
Read 5 tweets
Jeremy Liew, #BLM #StopAsianHate Profile picture
Sep 4, 2020
I did a lot of math puzzles in my youth because I am a complete nerd, but it's been many years since I last came across one. This one is lovely in its simplicity:

Prove that there are two diametrically opposed points on the equator that are at the exact same temperature.
1/2 If you didn't get it here's the solution: Pick any place on the equator and measure the difference in temperature between that place and uts diametrically opposite point. If they are the same it is zero (and you're done). If they're different then let that difference be x...
2/2 Go around the equator measuring the difference in temperature until you get to the point diametrically opposed to where you started. Now the difference is -x. Since you went from x to -x so you must have passed through zero along the way. That's where the temps are the same
Read 4 tweets
Jeremy Liew, #BLM #StopAsianHate Profile picture
May 8, 2020
1/ Why do people look at LTV/CAC? It informs eventual steady state profitability.

LTV = cumulative contribution margin (often over 3 years)
CAC = fully loaded customer acquisition cost (media + other marketing costs)

If LTV<CAC you're losing money on each customer.

(thread)
2/ If LTV/CAC = 2, and say contribution margin = 40%, then eventual P&L might look like this:

Revenue: 100%
Contribution: 40%
Marketing: 20%
G&A: 15% (say)
EBITDA: 5%
3/ If LTV/CAC = 3 and say contribution margin = 40%, then eventual P&L might look like this:

Revenue: 100%
Contribution: 40%
Marketing: 13%
G&A: 15% (say)
EBITDA: 12%

That's 2.5x better than LTV/CAC = 2
Read 5 tweets

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