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Who knows how people behave in social media?

@mkobach

Who loves to talk about how people consume and behave?

🙋‍♂️

*Drum rolls please*

Here are 8 consumer behavior lessons from @mkobach's latest tweets.

Let's dive in.
1. It's Not About You

Just like your middle school girlfriend told you. Kind of.

Tell people how you can help them.

Or risk being ignored.

2. People Say ≠ People Do

Find value in people's actions, not words.

A "Would you buy this?" approach rarely works.

@Jay_Rembert_ can confirm.

3. Understand Your Medium

People behave and consume differently each platform.

Twitter, Instagram, Tik Tok are all different games.

Learn how to play each one.

4. Keep it Simple

Stop using your fancy words.

The moment you start confusing people is the moment you lose them.

Less is more. Be clear.

5. Human Mind Hasn't Changed. And Won't.

There's a reason evolutionary psychology is a thing.

We are hardwired a way, and it won't change anytime soon.

The earlier you understand how we think, the better.

6. Emotions > Logic

Economists assume we are rational creatures.

It couldn't be further from the truth.

We are emotional creatures.

Feelings are more powerful than facts. Fact.

7. Commitment and Consistency are your best friends.

We want to be constant and dependable.

Or at least appear to be so.

How could people trust us if we weren't like that?

Plan strategies that take advantage of this.

8. People will share IF you are impressive.

When you find a great restaurant, two things usually happen:

You either keep it to yourself (Selfish bastard).

Or you promote it like if it was your own.

Under promise and over deliver. Every single time.

Thank you for making it all the way to the bottom!

Here is another thread I did with @JamesClear's tweets.

Check it out:

If you found value in these lessons, please RT the first tweet to spread the knowledge 👇.

I tweet everyday about consumer behavior, persuasion and pricing.

Just so you know 👀

Cheers!

Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with E.D. Ortiz 🧠🛒💰

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