Trung Phan Profile picture
Jun 12, 2020 11 tweets 6 min read Read on X
1/ Apocalypse Now: The Club

Many of you will stream Spike Lee's #Da5Bloods on Netflix this weekend.

An early scene takes place in a Ho Chi Minh City club, Apocalypse Now (aka Apo).

I lived in HCMC for 5 yrs and went to Apo ALOT.

The club has a crazy story.

Here it is. 👇
2/ The venue is named after the classic 1979 Vietnam War movie, Apocalypse Now.

It was directed by Francis Ford Coppola, capping off the greatest stretch a filmmaker has ever had:

1972: The Godfather
1974: The Conversation
1974: The Godfather II
1979: Apocalypse Now ImageImageImageImage
3/ The film (adapted from Joseph Conrad's Heart of Darkness) is extremely dark and its production was insane:

∙ Martin Sheen had a heart attack
∙ Marlon Brando showed up obese
∙ Filming halted by a typhoon that hit the Philippines
∙ Coppola almost bankrupted financing it ImageImageImageImage
4/ The club named after the movie opened in 1991.

It was one of the first western-type nightlife venues in Vietnam after the Fall of Saigon (1975) and the implementation of semi-free market Doi Moi economic reforms (1986) but before normalization of relations with the US (1995).
5/ Per a 1992 Reuters article, the club's founder was a 25-year old Vietnamese who went by a single name (Diep).

He was capitalizing on the in-flow of foreigners as the Communist party relaxed its hardline ways.

He named it Apocalypse Now because "everyone knows the movie". ImageImage
6/ Apparently for the club's opening, Martin Sheen signed the Apocalypse Now poster wall art that's seen in Da 5 Bloods (with greetings to Diep, of course). Image
7/ The 1992 Reuter article continues:

"Old Saigon hands say the city is regaining some of its freewheeling wartime character, when tens of thousands of prostitutes plied their trade with American soldiers on leave."

Diplomats, expats, journos, biz-men, locals were all patrons.
8/ Today, Apo maintains the same character, with the same diverse mix of people.

The venue has a big cavernous dance floor where -- as my Viet cousins put it -- the "ladies of the night" congregate to techno music.

There is also inexplicably a "tiki" bar area... Image
9/ ...and my personal favourite, an outdoor BBQ pit that serves the best hot dogs in Southeast Asia. ImageImageImage
10/ For some inexplicable reason, the legendary haunt is only ranked 23rd in Tripadvisor's top nightlife venues in Ho Chi Minh City (or as the real OG's call it --> Saigon).

Whenever you can travel next and end up here (and you will), please help rectify this with some 5-stars. Image
11/ Anyways, if you enjoyed...read my article I just wrote about Da 5 Bloods & The Vietnam War.

trungtphan.com/da-5-bloods-sh…

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More from @TrungTPhan

Jan 29
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Jian Yang is my 2nd fave Asian founder who created a food-related product.

The 1st is David Tran, who built Sriracha (great on hot dogs) into a $1B brand using $20k of gold bars he snuck out of Vietnam in milk cans.

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sold for $15m, what’s your excuse anon? Image
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PayPal’s bland logo redesign was inevitable
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If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):

— Easier to standardize ads across mediums
— Improves readability (especially on mobile)
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Sep 1, 2024
Berkshire Hathaway board member Chris Davis once asked Charlie Munger why Costco didn’t drop the membership card.

Let anyone shop and raise prices by 2% (still great value), thus making up for lost membership fees (and more).

Munger said the card is important filter:

▫️“Think about who you’re keeping out [with a membership card]. Think about the cohort that won’t give you their license and their ID and get their picture taken.

Or they aren’t organized enough to do it, or they can’t do the math to realize [the value]…that cohort will have a 100% of your shoplifters and a 100% of your thieves. Now, it’ll also have most of your small tickets.

And that cohort relative to the US population will probably be shrinking as a % of GDP relative to the people that can do the math [on Costco’s value].”▫️

I have a membership but have been guffing on the math for a few years tbh. They keep telling me to upgrade from Gold to Business but I’m too lazy (even if the 2-3% Cash Back on Business pays back after a few trips).

This is a long way of saying Costco’s membership price hike effective today — its first in 7 years — is annoying but when I decide to do the math in a few months, it’ll be worth it.

***

Chris Davis’ remarks from this episode of The Knowledge Project: open.spotify.com/episode/6fJYHF…Image
Anyway, here is something I wrote about Costco’s $9B+ clothing business my affinity for Kirkland-branded socks and Puma gym shirts. readtrung.com/p/costcos-9b-c…
Two notes:

▫️Meant “Executive” (not “Business”) membership
▫️Chris Davis was doing a pure thought experiment. Costco membership obvi high margin (on~$5B a year) and accounts for majority of Costco profits. Retail margin is tiny on ~$230B of annual sales (Costco would need like another $150B+ from letting anyone shop to make up membership profits)Image
Image
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Explainer video on science of why the 400m sprint is considered the most painful track & field event.

And why “no person on the planet can run the 400m all out from start to finish".

The race pushes the way the body creates energy to the limit:

▫️0-50 meters: ATP-CP (energy system for very short and explosive movements; used up after 5-10 seconds)

▫️50-200 meters: Anaerobic glycolysis (burns glucose without oxygen, leading to lactic acid buildup and muscle fatigue)

▫️200-300 meters: Aerobic energy (uses oxygen to break down glucose, but cannot keep up with the demand)

▫️300-400 meters: Anaerobic energy reserves tapped while aerobic energy is too slow to fill the gaps (lactic acid buildup is going HAM)

Track athletes can pace for longer distances and shorter ones are just over quicker (obvs).

The Olympic record is a blazing 43:03, set by South African runner Wayde van Niekerk in 2016 (and 2024 Final race is tomorrow).

***

Full video from Outperform:
Usain Bolt ran the 400m early in career but then said training was “too hard”.

The 400m Hurdles is a world of pain too for similar reasons — Vox has a good vid on it:

Here is a great breakdown of Wayde van Niekerk’s record run:

Image
The 400m is also tough because you don’t get the benefit of an absolute baller like Bottle Klaus keeping hydrated
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