Trung Phan Profile picture
Write on business with @workweekinc. Building an AI research app: https://t.co/fZ5ObIyBGI
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Sep 19 4 tweets 2 min read
PayPal’s bland logo redesign was inevitable
Image If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
Sep 1 5 tweets 3 min read
Berkshire Hathaway board member Chris Davis once asked Charlie Munger why Costco didn’t drop the membership card.

Let anyone shop and raise prices by 2% (still great value), thus making up for lost membership fees (and more).

Munger said the card is important filter:

▫️“Think about who you’re keeping out [with a membership card]. Think about the cohort that won’t give you their license and their ID and get their picture taken.

Or they aren’t organized enough to do it, or they can’t do the math to realize [the value]…that cohort will have a 100% of your shoplifters and a 100% of your thieves. Now, it’ll also have most of your small tickets.

And that cohort relative to the US population will probably be shrinking as a % of GDP relative to the people that can do the math [on Costco’s value].”▫️

I have a membership but have been guffing on the math for a few years tbh. They keep telling me to upgrade from Gold to Business but I’m too lazy (even if the 2-3% Cash Back on Business pays back after a few trips).

This is a long way of saying Costco’s membership price hike effective today — its first in 7 years — is annoying but when I decide to do the math in a few months, it’ll be worth it.

***

Chris Davis’ remarks from this episode of The Knowledge Project: open.spotify.com/episode/6fJYHF…Image Anyway, here is something I wrote about Costco’s $9B+ clothing business my affinity for Kirkland-branded socks and Puma gym shirts. readtrung.com/p/costcos-9b-c…
Aug 15 4 tweets 2 min read
One of the Team USA rowers who won a Gold Medal is an investment banker and actually did the “B2B SaaS Sales” joke on Linkedin. Legend. Image Here’s the rest of the post (perfectly formatted to show up in the feed as a shitpost): linkedin.com/feed/update/ur…
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Aug 7 5 tweets 4 min read
Explainer video on science of why the 400m sprint is considered the most painful track & field event.

And why “no person on the planet can run the 400m all out from start to finish".

The race pushes the way the body creates energy to the limit:

▫️0-50 meters: ATP-CP (energy system for very short and explosive movements; used up after 5-10 seconds)

▫️50-200 meters: Anaerobic glycolysis (burns glucose without oxygen, leading to lactic acid buildup and muscle fatigue)

▫️200-300 meters: Aerobic energy (uses oxygen to break down glucose, but cannot keep up with the demand)

▫️300-400 meters: Anaerobic energy reserves tapped while aerobic energy is too slow to fill the gaps (lactic acid buildup is going HAM)

Track athletes can pace for longer distances and shorter ones are just over quicker (obvs).

The Olympic record is a blazing 43:03, set by South African runner Wayde van Niekerk in 2016 (and 2024 Final race is tomorrow).

***

Full video from Outperform: Usain Bolt ran the 400m early in career but then said training was “too hard”.

The 400m Hurdles is a world of pain too for similar reasons — Vox has a good vid on it:

Here is a great breakdown of Wayde van Niekerk’s record run:

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Jul 20 4 tweets 2 min read
The amount of work Hayao Miyazaki and Studio Ghibli team put into a film is mind-boggling.

Each typically has 60k-70k frames, all hand-drawn and painted with water color.

This 4-second clip (“The Wind Rises”) took one animator 15 months to do. Insane. The docu “10 Years with Hayao Miyazaki” shows him talking to the animator (Eiji Yamamori) after its done.

It’s so good:

Miyazaki: “Good job.”
Yamamori: “It’s so short, though”
Miyazaki: “But it was worth it.”

The animator gets a second of joy (he’s pumped) but on to the next.
Jul 9 6 tweets 5 min read
New York City paid Mckinsey $4m to conduct a feasibility study on whether trash bins are better than leaving garbage on the street.

The deck is 95-slides long and titled “The Future of Trash”.

Some highlights:

▫️The official term is “containerization”, which is the “storage of waste in sealed, rodent-proof receptacles rather than in plastic bags placed directly on the curb.”

▫️Two main types of containerization: 1) individual bins for low density locales; 2) shared containers for high-density.

▫️NYC needs to clean up 24,000,000lbs of garbage a day

▫️Containerization has only become the norm worldwide in major cities in the past 15 years.

▫️New York City first considered containerization in the 1970s but never conducted a feasibility study until now (Mckinsey’s sales team has been dropping the ball)

▫️Key considerations for container viability:

• POPULATION DENSITY: NYC has 30k residents per square mile (more dense than comparable big cities)

• BUILT ENVIRONMENT: Few places to “hide” containers due to history of infrastructure development.

• WEATHER: Snow creates challenges for “mechanized collection” in the winter.

• CURB SPACE: Mostly taken up by bus stops, bike lanes, outdoor dining and fire hydrants.

• COLLECTION FREQUENCY: NYC needs to double frequency of pick-up for estimated speed of trash that bins would accumulate.

• FLEET: A new garbage truck will needs to be designed to collect rolling bins at scale.

▫️ The proposed solution (literally garbage bins and shared containers) covers 89% of NYC streets and 77% of residential tonnage.

▫️The three case studies — because you gotta have solid case studies — are Amsterdam, Paris and Barcelona.

▫️There is a slide called “Why containerization matters” and three reasons are “rats”, “pedestrian obstruction” and “dirty streets” (the 21-year intern that did this slide billed at prob $10k an hour is my hero).

The study is actually pretty interesting.

I have no idea if $4m is a rip-off to learn that “yeah, we should put garbage in bins so rats don’t eat it” but I would have happily done it for 10-20% of that budget (and come to a similar conclusion).Image
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It is actually an interesting deck. Just the thought of a 20-year old newly grad getting billed at an obscene rate to say”rats get to garbage” is kinda funny

Four more solid slides:
— By the numbers (daily garbage = 140 Statue of Liberty a day!!)
— City comparison
— Container comparison (looks like they did select the “scalable” trash bin)
— Curb side analysis

Full deck here: dsny.cityofnewyork.us/wp-content/upl…Image
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Jun 23 5 tweets 3 min read
The Economist latest cover story on solar energy is packed with interesting stats. 

▫️Solar energy will be the primary source of human energy use by 2040

▫️$500B spent on buying and installing solar panels in 2024 (nearly same “sum being put into upstream oil and gas”)

▫️Solar on track to produce “more electricity than all the world’s nuclear power plants in 2026, than its wind turbines in 2027, than its dams in 2028, its gas-fired power plants in 2030 and its coal-fired ones in 2032”

▫️Since the 1960s…the levelised cost of solar energy—the break-even price a project needs to get paid in order to recoup its financing for a fixed rate of return—has dropped by a factor of more than 1,000

▫️From the mid-1970s to the early 2020s cumulative shipments of photovoltaics increased by a factor of a million, which is 20 doublings. 

▫️Over the same span, the “prices dropped by a factor of 500. That is a 27% decrease in costs for each doubling of installed capacity, which means a halving of costs every time installed capacity increases by 360%.”

▫️The cost of a kilowatt-hour of battery storage has fallen by 99% over the past 30 years.

The chart below — which they made vertical (kind of weird) — shows global useful energy consumption over the past century.

I’ll add two more posts after this one with excerpts on obstacles and opportunities.

Full link: economist.com/interactive/es…Image Obstacles from abundance of solar: economist.com/interactive/es…
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May 20 6 tweets 3 min read
Details from Red Lobster’s bankruptcy filing are wild and so much mismanagement:

▫️$1B in debt, $30m in cash
▫️Previous PE owner sold land and leased it back to Red Lobster at “above market rates”
▫️$20 Endless Shrimp cost it $11m but the interesting part is that one of the chain’s owners is Thai seafood firm Thai Union (which also owns Chicken By The Sea) and it may have used Endless shrimp to dump its own shrimp supply through the 578 restaurants in North America
▫️Thai Union became the only Red Lobster shrimp vendor, overcharging for shrimp and skipping quality reviews (Thai Union has written off its $500m+ investment)
▫️Red Lobster has had 5 CEO in the last 5 years (!!!)
▫️Sales down 30% since 2019

Link: document.epiq11.com/document/getdo…Image
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Red Lobster needed Yukitaka Yamaguchi — aka Japan’s Tuna King (sleeps 3 hours a day and knows where any fish is from on a single bite) — to run quality control.

This dude would not have put up with low-quality seafood slop. readtrung.com/p/becoming-the…
May 17 22 tweets 5 min read
Eff it, here the best Scottie Scheffler memes: 1/n
Apr 4 4 tweets 2 min read
Steve Cohen’s setup includes renting a 2nd hotel room when he travels so his team can re-build a replica of his 12-monitor work station for him in it. Image From the book Black Edge:

And here are some details from a former SAC employee: amazon.ca/Black-Edge-Ins…
observer.com/2017/02/sac-ca…
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Apr 3 4 tweets 4 min read
Francis Ford Coppola’s new film “Megalopolis” cost $120m and he self-financed it (including money from selling his winery). 

Coppola is a legend of “going all in” and “putting skin in the game”. 

The GOAT example is “Apocalypse Now”, his classic 1979 war film with arguably the most insane production story ever. 

Let’s rewind to 1975, the year Copolla turned 36: he is on top of Hollywood after directing “The Godfather” (1972) and “The Godfather II” (1974). 

What does Coppola choose to do next? Make a film about the Vietnam War. The script was based on Joseph Conrad’s “Heart of Darkness”, the 1889 novel about the horrors of colonialism in the Belgian Congo.

The major studios all said “no” to Coppola’s pitch for three major reasons:

1️⃣ He wanted full creative control
2️⃣ He wanted to own all of the film rights
3️⃣ The Fall of Saigon happened in April 1975 and the American audience wasn’t exactly asking for a Vietnam War film (the studios wanted Coppola to make another Mafia flick)

Coppola was undeterred and made a huge bet.

“The Godfather II” cost $14m and the director estimated that “Apocalypse Now” would be the same budget. 

He put up $7m (mostly from those sweet Godfather checks) and raised another $7m from United Artists (which bought domestic distribution rights for ~7 years). 

But the project was a disaster from the start. 

Filming started in The Philippines in March 1976 and was supposed to last 3-4 months…it would take 16 months: 

▫️Harvey Keitel was the initial lead but Coppola fired him after one week.

▫️Martin Sheen (Captain Willard) took the lead role but drank so much on set that he gave himself a stress-induced heart attack and almost died. 

▫️Dennis Hopper was doing 3g of coke and 20+ drinks a day while on set (him and Marlon Brandon also hated each other).

▫️A typhoon destroyed 80% of the set and delayed filming for 2-3 months. 

▫️Actual dead bodies — stolen from a local grave — were used on set and the Filipino government and its strongman leader Ferdinand Marcos threatened to shut down production after finding out. 

▫️Marlon Brando (Col. Kurtz) demanded a huge fee ($3m+ for 3 weeks of work and 10% of the film’s gross). He then showed up late, asked for rewrites, declined to read Conrad’s book and was so overweight that the costumes wouldn’t fit (to obscure his heft, Copolla filmed Brando in the shadows and had him wear oversized dark clothing).

The budget ballooned to over $30m.

To maintain creative control and maintain all the film rights, Coppola mortgaged his home and borrowed money against his ownership in The Godfather. 

After the success of “Star Wars” (1977), Coppola even asked his friend and business partner George Lucas — who was originally tapped to direct Apocalypse — for some funds.

I repeat: Coppola went ALL THE WAY IN and had SKIN IN THE GAME.

His wife Eleanor took recorded video of all the insanity and the footage was turned into a 1991 documentary (“Hearts of Darkness: A Filmmaker's Apocalypse”).

The total cost for the film — including marketing spend — reached $45m.

Against all odds, Coppola finished the project and the film was released in August 1979. It grossed $105m and Coppola would make a fortune on future DVD, Home Video and other ancillary revenue streams (below is a trailer for a re-mastered cut from 2019).

During the Cannes Festival in May 1979, Coppola famously said of the film: “The way we made it was very much like the way the Americans were in Vietnam. We were in the jungle, there were too many of us, we had access to too much money, too much equipment, and little by little, we went insane.” Coppola also said at Cannes that “My movie is not *about* Vietnam. My movie *is* Vietnam”.

It’s def one of the best films ever but that is … a stretch of a comparison.

Anyways, the making of The Godfather was also insane and I wrote about that here: readtrung.com/p/the-godfathe…
Mar 10 20 tweets 9 min read
When Iron Man came out in 2008, Robert Downey Jr. was *not* a marquee star.

He was rebuilding his career and paid a below market rate of $500k.

But the deal terms set him up for one of the great acting comebacks ever (while earnings $450m+ as Tony Stark).

Here’s the story 🧵
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The Marvel Cinematic Universe (MCU) we know today was a long shot in the early 2000s.

Marvel was a public co. coming off bankruptcy in 1996 and had sold rights to its best IP (Spiderman, X-Men, Fantastic 4)

From 2000-07, films based on the IP minted cash but Marvel made little: Image
Mar 4 13 tweets 6 min read
Wendy's pricing snafu is a reminder of how hard these fast food chains try to optimize menu design.

McDonald's — which sells to ~1% of the world every day — did a digital menu redesign a few years ago and it boosted sales.

Here are 6 design psychology choices it made: Image Background: In the mid-2010s, McDonald's sales were lagging. The brand turned it around with help of a multi-year menu & store redesign that:

◻️emphasized simplicity (sped up avg. drive thru time from 400 secs to 350 secs)
◻️highlights signature items (pricier = higher margins) Image
Feb 13 4 tweets 3 min read
Masayoshi Son does the craziest investment swings:

▫️In mid-90s: invested $1.7B into 100+ internet firms (including a ~30% stake in Yahoo! for $100m)
▫️In 2000: was worth $78B at peak Dotcom and was the richest person in the world for 3 days (ahead of Gates)
▫️The bubble burst and he lost 99% of wealth
▫️In 2000, puts $20m into Alibaba for a 34% stake (sold out almost entirely by 2023 and made ~$72B)
▫️Lost $14B on WeWork
▫️Once owned ~5% of Nvidia but sold it all for $3.6B in 2019 (that stake would now be worth $90B)
▫️In 2016, Softbank bought Arm Holdings for $32B (still owns 90% and the stake is $114B, a gain of $82B)

Based on his ownership in Softbank and other investment vehicles, his personal wealth is currently ~$15B.Image Masa in the 90s:

Masa $72B Alibaba:

Masa Arm:

Masa wild daily investing routine during COVID: forbes.com/forbes/1999/07…
ca.finance.yahoo.com/news/masayoshi…
finance.yahoo.com/news/masayoshi…
economist.com/business/2021/…
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Feb 9 4 tweets 3 min read
Nearly 100% of intercontinental internet traffic goes through submarine cables. 

It is a robust system with many redundancies. 

There are 500+ subsea cables and a fleet of 60 repair shops on stand-by but Big Tech isn’t taking chances:

▫️GOOGLE invested in 25 cables (and owns 12 outright). Per The Economist, the search giant started its sea cable program in 2008.
◽META invested in 15 cables (owns 1 outright).
◽MICROSOFT partly owns 4 cable.

One of the 500+ cable gets cut every 3 days (most common reasons are shark bites, anchor drops and deep-sea fish trawlers).

Remote areas are still very at risk.

Example: In 2022, a volcano erupted near Tonga and a mudslide took out the only cable nearby. Starlink provided some free internet coverage while it took 5 weeks for the cable to be fixed (5 weeks!!).Image Full Economist read here:

Here is a cool excerpt of the deep-sea repair process…it’s no joke: economist.com/technology-qua…

Jan 26 6 tweets 3 min read
Dyson created the first bagless vacuum and used the cyclone tech for related products: air purifier, hand dryer, fans and hair dryer.

It took a big swing on EVs and missed ($500m+ on R&D). There was also a washing machine flop.

But the most random product line? A strawberry farm that grows off-season so the UK can have local access to the fruit year round.

Dyson Farming was established in 2012 and — with 36,000 acres — is one of the largest farms in the country.

The semi-automated strawberry farm has 700,000 plants and will produce 750 tonnes of strawberry a year. My wife made me buy 4 of the aforementioned Dyson products. You can probably guess which ones.

They all have cyclone technology, which James Dyson borrowed from the sawmill industry…and it is my favourite cross-industry innovation: readtrung.com/p/11-types-of-…
Jan 24 6 tweets 4 min read
The Palworld story is wild.

Dubbed “Pokémon With Guns”, the game has sold 6m+ copies in past 4 days (making its developer Pocket Pair over $100m on a ~$7m budget).

Some details on the game development process:

◻️ CEO Takuro Mizobe worked at JPMorgan Securities before launching a crypto exhange in 2014.
◻️He made some dough in crypto and used funds to launch indie game developer Pocket Pair in 2015.
◻️The original Palworld team was 4 people and started with $10,000.
◻️The main model developer is a high-schooler who the team met because he worked part-time at a convenience store they frequented.
◻️They added guns because to be a global success, it had to do well in America and the CEO said “Americans like to shoot things”.
◻️Asked about Nintendo, the CEO says they make innovative games whereas he is fine to chase trends (“I don’t [have a creative vision]. I just want to make a game people like.”)
◻️ There was no version control. The team saved files in a “bucket of USBs” and merged them to the main build when done.
◻️Switched from Unity to Unreal Engine late into the development process.
◻️ There are rumours that the game assets were mostly created by AI (but they deny it and there is little evidence).

Palworld’s early success is astounding when you consider triple AAA game titles easily break 9-figure development costs (eg. Cyberpunk 2077 has run $400m+)

Earlier today, Palworld peaked at 1.8m concurrent players. That’s the 2nd highest ever for Steam’s platform (ahead of CounterStrike 2 and behind only PUBG).

The next stat to watch: Nintendo released “Pokémon Scarlet and Violet” in 2022 and it has sold 23m+ copies.

Could Palworld top it? More from Gene Park / WP:

Dev details from screenshots below:
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These details seem to be from CEO TV interview and his post here (in Japanese): washingtonpost.com/entertainment/…


note.com/pocketpair/n/n…

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Dec 20, 2023 4 tweets 2 min read
TIL: AWS has 60,000 sales & marketing employees (~1/2 all AWS employees) Image From The Information:

AWS is at ~$90B annual revenue but still only 20% of Fortune 1000 spends at least $10m on its cloud (Amazon aiming to get that to 80% of Fortune 1000s in next few years) theinformation.com/articles/aws-o…
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Dec 16, 2023 5 tweets 4 min read
Gordon Ramsay tries a real Texas BBQ platter for the first time (Snow’s BBQ in Lexington).

He is shook by the portion size and pays respect to the pitmaster Tootsie Tomanetz.

Ms. Tootsie is now 88-years old and has been BBQ-ing since 1960s.

Her routine: Snow’s is only open on Saturdays and — on those days — Ms. Tootsie gets up at 1am to prep the pork and brisket.

People start buying at 8am and Snow’s serves until the food is gone, usually by noon (~200lbs of meat sold).

During the week, Ms. Tootsie keeps busy by working as a janitor at a local high school.

Everyone knows her as the “Queen of BBQ”, though (she was featured in Netflix’s “Chef’s Table” and once shortlisted for James Beard Award).

She’s an absolute legend. From Gordon, Gino and Fred’s road trip show:

Goldbelly has a good 2.5 minute short on her cooking:

And this platter looks insane (if you’ve been, Im very jealous):

snowsbbq.com/meats/
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Dec 13, 2023 5 tweets 3 min read
The Microsoft Excel Championship wrapped in Las Vegas last weekend.

Andrew “The Annihilator” Ngai won his 3rd straight title.

The Australian actuary beat 14 opponents in various 30-minute case study challenges.

Funniest part: this clip of live-stream announcers losing their minds over pivot tables and data labeling.

What did Ngai get for winning? A $15k cash prize and a glorious Wrestling Championship Belt 😂 WSJ has a really funny article including this line “to watch Excel athletes sit before computers onstage and “spreadsheet” like there’s no tomorrow.”



And here is the entire 3-hr livestream: wsj.com/tech/microsoft…
youtube.com/live/UDGdPE_C9…
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Dec 1, 2023 5 tweets 3 min read
The iPhone camera uses computational photography, applying software to every snap.

This wild photo is an eery example: the subject tries on a wedding dress and each mirror shows her in a different pose.

Why? Apple insider says it’s a “mistake” in the computational photography pipeline:

➡️ “The iPhone camera doesn’t realize it was taking a photo of a mirror, so it treated the three versions of [UK actress Tessa Coates] as different people. Coates was moving when the photo was taken, so when the shutter was pressed, many differing images were captured in that instant. Apple's algorithm stitches the photos together, choosing the best versions for saturation, contrast, detail, and lack of blur.” ⬅️
Image More from Apple Insider:

Here’s original post. Coates asked audience if they could see the problem and the first reply is hilarious: appleinsider.com/articles/23/11…
instagram.com/p/CzPGNmJIebC/…
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