My Authors
Read all threads
I've been running @morningbrew's social media for the past ~2 months

here's a thread of a few things i've learned

Twitter strategy only for now

Insta later
1/ Hijack a super-powered timeline

turn on post notifications for someone big in your niche. For MB that person is @elonmusk

each time they tweet, be one of the first to respond

this interaction below got 300K+ impressions
2/ Double down on "voice" in comments section

MB has a very specific voice

on twitter, i wanted to turn that voice up a couple of notches

in twitter responses i turned it up even more

this thread was unfiltered MB at its best

3/ When it comes to memes, invest in tools

memes look hastily assembled by nature but the right software helps a lot

for videos:…

for pics: Adobe photoshop

for inspiration: always be looking, always be borrowing
4/ Always be borrowing

i follow video aggregator accounts like @30SECVIDEOS and @RexChapman

i pull videos from their accounts and caption it to make it relevant to the MB audience

5/ Interact with power followers

I know @JJWatt is a fan of the Brew.

during #thematch i made sure to monitor his tweets to see if i could interact with him

got a RT and tons of exposure
6/ Never use emojis

just don't.

they never make a tweet better and almost always make it worse

plus the data backs it up: only 2 of our top 25 tweets contained emojis
7/ For giveaways, low lift is better

look at what was asked of people in each tweet and its clear which giveaway was going to get more interactions

(also emoji's in giveaways are okay in my book)
8/ Build a community

the easiest way to do that is to create a visual identity

@andrewyang did this with the 🧢

im working on doing this with the "☕️"

when you run into another ☕️ on twitter, you know they read the Brew.

9/ When it comes to the hard stuff, be genuine

im inexperienced handling important topics like the BLM protests

so i leaned heavily on @MorningBrew leadership for guidance

there is no right answer so we just did what felt truest to what we believed in as a company
10/ Go super viral

there's no secret sauce

just throw enough darts

without as much accuracy as you can muster

and eventually you'll hit the bullseye

bullseye=1 million impressions

You can add @RampCapitalLLC to the list of power followers too
Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with Toby ☕️

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!