I've been running @morningbrew's social media for the past ~2 months
here's a thread of a few things i've learned
Twitter strategy only for now
Insta later
here's a thread of a few things i've learned
Twitter strategy only for now
Insta later
1/ Hijack a super-powered timeline
turn on post notifications for someone big in your niche. For MB that person is @elonmusk
each time they tweet, be one of the first to respond
this interaction below got 300K+ impressions
turn on post notifications for someone big in your niche. For MB that person is @elonmusk
each time they tweet, be one of the first to respond
this interaction below got 300K+ impressions
2/ Double down on "voice" in comments section
MB has a very specific voice
on twitter, i wanted to turn that voice up a couple of notches
in twitter responses i turned it up even more
this thread was unfiltered MB at its best
MB has a very specific voice
on twitter, i wanted to turn that voice up a couple of notches
in twitter responses i turned it up even more
this thread was unfiltered MB at its best
3/ When it comes to memes, invest in tools
memes look hastily assembled by nature but the right software helps a lot
for videos: kapwing.com/workspace/5edf…
for pics: Adobe photoshop
for inspiration: always be looking, always be borrowing
memes look hastily assembled by nature but the right software helps a lot
for videos: kapwing.com/workspace/5edf…
for pics: Adobe photoshop
for inspiration: always be looking, always be borrowing
4/ Always be borrowing
i follow video aggregator accounts like @30SECVIDEOS and @RexChapman
i pull videos from their accounts and caption it to make it relevant to the MB audience
ex:
i follow video aggregator accounts like @30SECVIDEOS and @RexChapman
i pull videos from their accounts and caption it to make it relevant to the MB audience
ex:
6/ Never use emojis
just don't.
they never make a tweet better and almost always make it worse
plus the data backs it up: only 2 of our top 25 tweets contained emojis
just don't.
they never make a tweet better and almost always make it worse
plus the data backs it up: only 2 of our top 25 tweets contained emojis
7/ For giveaways, low lift is better
look at what was asked of people in each tweet and its clear which giveaway was going to get more interactions
(also emoji's in giveaways are okay in my book)
look at what was asked of people in each tweet and its clear which giveaway was going to get more interactions
(also emoji's in giveaways are okay in my book)
8/ Build a community
the easiest way to do that is to create a visual identity
@andrewyang did this with the 🧢
im working on doing this with the "☕️"
when you run into another ☕️ on twitter, you know they read the Brew.
community=built
the easiest way to do that is to create a visual identity
@andrewyang did this with the 🧢
im working on doing this with the "☕️"
when you run into another ☕️ on twitter, you know they read the Brew.
community=built
9/ When it comes to the hard stuff, be genuine
im inexperienced handling important topics like the BLM protests
so i leaned heavily on @MorningBrew leadership for guidance
there is no right answer so we just did what felt truest to what we believed in as a company
im inexperienced handling important topics like the BLM protests
so i leaned heavily on @MorningBrew leadership for guidance
there is no right answer so we just did what felt truest to what we believed in as a company
10/ Go super viral
there's no secret sauce
just throw enough darts
without as much accuracy as you can muster
and eventually you'll hit the bullseye
bullseye=1 million impressions
there's no secret sauce
just throw enough darts
without as much accuracy as you can muster
and eventually you'll hit the bullseye
bullseye=1 million impressions
You can add @RampCapitalLLC to the list of power followers too
