On @Blumeventures' EdTech Thesis & Market sizing report that @sajithpai & I put together
How we view the space, market size, opportunity areas & seed stage startups to watch
Report → bit.ly/blume-edtech
How we devd the framework → linkedin.com/posts/radhikaa…
- Edtech is rapidly evolving & is more imp now than ever post COVID
- The sector impacts not just individuals but also overall economic outlook
- As @singh_sequoia & @gauravmunjal say 'edtech is for India is what eCommerce was for China/the West'
- @bkartred who led the 1st institutional round in @unacademy
- @BlumeVentures' experience of investing in edu over the last 10yrs
- Founders (both in portfolio & pipeline) we've met trying to crack new edu innovations
3/n
Edtech can be sliced & diced in many ways (content, pricing, pedagogy, etc.). We picked 3 ways of categorizing the sector - Age, Distribution, & Regulation - because stacked together, they form an exhaustive framework to understand EdTech
4/n
Schools/colleges are bound by govt rules, making them tough customers to sell to. In the West, several biz have been successful in selling to schools/colleges inc @turnitin @clever @classdojo
In 🇮🇳 this trend is still nascent
8/n
There have been successful Indian Edtech cos across common distribution models - B2B, B2C, marketplaces, & aggregators. The distribution model a co uses determines their CAC, ARPU, & growth trajectory
9/n
10/n
12/n
Over the next few weeks we will be writing on each of the opportunity areas we mentioned.
@sajithpai & I look fwd to hearing your thoughts/questions on @BlumeVentures' thesis!
Fin.