Olivier | CRO Profile picture
Jun 19, 2020 7 tweets 3 min read Read on X
[Ads Examples] Nomatic make great creatives that convert like crazy

Let's analyze their ads

1. Functionalities/product centered ad angle

✅Strong message 1st sec "The most functional backpack"
✅Eye-cathing effects /dynamic text
✅Great Music & effect

👇Other examples bellow
2. Competitors alternative/problem-centered ad angle

✅Eye-catching 1st seconds + Adress problem from competitors
✅Introduce a solution to the problem + he wakes up + epic music + voice sounds more confident
✅Strong claim "The most functional bag ever" "you're gonna love it"
3. Social proof/UCG/fonctionnalities ad angle

✅eye-catching text & message at 1st seconds "BUILD LIKE A TANK"
✅short UGC videos with keywords: "very solid "super-durable" "I can carry so many things"
✅focuses on people and emotions
4. Simple but great retargeting ads

It's actually the first a see ads emphasizing on the fact that you can pay in multiple times.

I think it's a great idea. Needs to be tried

"Buy now pay later" is a strong headline Image
Which ad do you think is the best ?

By the best, i mean the one that converts the most.

and why ?

I think the 2 is great
Btw, i found Nomatic on unicornads.com
A website recommended by @social_savannah on her Fb group.

A great source of inspiration for Fb/inst ads
Which one do you think is the best, utopians ?@wizofecom @waronweakness @IrishEcom

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More from @oliviercroguy

Jun 1, 2023
I've helped dozens of Supplements/Wellness brands increase their conversions.

Hundreds of thousands of extra revenue generated.

Here are 10 strategies I've used to increase their AOV & CRO :

(with visuals & examples)
1/ Optimize product images gallery

You shouldn't have only beautiful pictures of your product in your image gallery but also ones that highlight :

- Product benefits
- ingredients info
- Testimonials
- How to use
- Badges / social proof Image
2/ Optimize the Above the fold

+70% of visitors will leave your pages without even scrolling.

That’s why you should optimize the above the fold and add :

- Social proof (stars/badges)
- Headline/Product name
- Optimized image gallery

All these elements in one screen. Image
Read 13 tweets
Mar 1, 2023
+80% of your visitors leave your products page just after a few seconds and 2/3 scrolls maximum

That's why optimizing these 2 sections is crucial for conversions :

➡️Above the fold (top of the page/First screen)
➡️The Buy Box (variations/ATC section)

1 bad & 1 Good example 🧵: Image
Umbo vs Mojo

1/ The Header

❌Text on the top bar is not visible enough. the background color doesn't make the text stand out

✅Takes 10-20% of the screen. For the top bar, fire mojis and the gradient background color make the text more visible
2/ The Product images

❌Images are good but the image thumbnails takes way too much space on the screen. less space for important info

✅ Great product images that make the product look super fancy and tasty. Increase the perceived value
+ other images highlight the benefits
Read 8 tweets
Feb 28, 2023
#3 Landing page example - Solave

This page is one of the top landing pages used by Solave for paid FB ads (probably generated hundreds of thousands $)

Let's break down each section ⬇️🧵: Image
1/ Above the fold (top of the page)

No mention of price and no ATC button.

Before trying to sell, Solawe warms up the visitor.

-Strong Headline/subheadline
-Trust elements (review stars, trust badges)
-no menu/navigation. less distractions Image
2. Benefits section

1- Short product description, with persuasive copy and more credibility/social proof. "2 award-winning..."

2-Benefits. short Simple with branded icons.
no long bullet points list Image
Read 12 tweets
Jan 19, 2023
Your Ads could be much more profitable.

We average an increase of +18% in Revenue per session by using custom Landing pages over classic product pages.

Here are 6 types of landing pages to test for your paid traffic Now (with examples) : Image
Disclaimer! : these types of landing pages don't work for fashion or aesthetic products.

Only for problem-solving products, beauty, health, etc...
1 / The video Sales LDP

Video sales pages are not very popular in Ecommerce but some brands are absolutely crushing it using them

Haircity almost only uses video Sales pages with +20 minutes videos and they made millions $ from FB ads

Sometimes Good sales video > good copy Image
Read 9 tweets
Oct 24, 2022
9 ways to increase your average order value by at least 25% (Most Ecommerces don't use 1/3 of these)

// Thread 🧵 //

1/ Bundle and "Package" offers Image
2/ the Upsell next to ATC button

>Must have a link with the main product
>Better if cheaper than the main product
>use with "Complete the look" or "Complete the routine" or "Frequently bought with..." Image
3/ Cross-sell/Upsell pop-up that appears when a visitor adds a product to the card Image
Read 11 tweets
Oct 10, 2022
Blissy generated +$100M in revenue in less than 3 years of existence. With no external funding.

A big part of their success comes from their Landing page/CRO strategy. They're one of the best out there

Here are 5 of their top landing pages (for paid traffic):
First of all, it's important to note that they don't use any classic product page for paid traffic.

They're always testing presales pages but the product LDP and Checkout stay the same.

Here is what it looks like:
1/ The listicle LDP with "What makes Blissy the most popular pillowcase in the world" headline.

Angle pushed is "anti-aging"

This one is currently their most used LDP.
in.blissy.co/reasons-what-m…
Read 9 tweets

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