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Also, that thing I said in the thread about how threads get seen and read more than tweets?

It is true.

When I started threading as an art form I would get inundated with "Nobody reads threads. Say it in a single tweet or write a blog post."
But one tweet is in a very real sense a drop in the ocean. That's the scale of Twitter vs. a single tweet. Who's going to see it? It's so easy to miss. It's like happening to see a single individual drop of rain in a storm.
My two biggest tips for people trying to figure out how to promote their works on Twitter... one of them is to do it way more often than you think you need to.

The other is, turn your links into threads.
Dropping a link to your book? Reply to it with a tangent that is something Of General Interest (or Of Audience Interest) about your book or your writing process. Make it at least a short thread. Come back a few times throughout the day and add to it.
Every time you reply to your thread, that's another tiny drop of water that gives you another tiny chance to be seen.

And even though most people will miss each drop, some people will see, interact with, and share a drop that breaks through.
And that's where threads become *exponentially* more visible than individual tweets. If you write a short, ten-tweet thread and one of those tweets get RTed once... you got more exposure for all ten tweets, not just that one.
And that one RT to that one tweet in the thread is a fresh new chance for all of the tweets in the thread to be seen, and be shared, which again leads to more exposure for every tweet in the thread not just the one shared, which again leads to more shares.
When a lone tweet catches the wind just right it can sail on forever.

So far as I know, my most popular tweet on this site was a lone tweet, not a thread.

But you need a perfect storm for that to happen. Not just the right tweet but the exact right tweet at the exact right moment for the people who will be looking at their dash at that exact right moment, and then they need the right people looking when they RT it, and so on.
I don't know that I've ever had a thread that had as many RTs and likes on a single tweet in it as that one. I don't think I have.

But I can get a thread to go viral so much more easily than a tweet.

I can get a thread in front of my followers more easily than a tweet.
If you want to share something on this site, if you want to spread something far and wide on this site, the three things you absolutely have to do:

1. Make sure the subject/title/name is in the thread, not just in a QT or a LRT.
2. Thread it.
3. RT it and/or bump it at intervals
If you don't have the actual letters of the alphabet arranged to spell out, literally spell out, what it is you're talking about, your content will not be searchable.

If it's not a thread, it's too easy to overlook.

If you say it only once, it only has one chance to catch fire.
Missing some Tweet in this thread? You can try to force a refresh.

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