Thread by @amlewis4

18 Lessons I Learned from @jspector on Building a Newsletter and Developing a Digital Audience.

These lessons are inspired by my recent conversation with Josh.

Find out what I learned 👇

Tribalism

• Find your tribe
• "The Beatles didn't invent teenagers. They just showed up to lead them" - @ThisIsSethsBlog
• Give people a place to gather around

Don't Wait

• Find where your tribe is gathering, don't wait for them
• Create opportunities for your tribe

How Did Josh Create a Tribe?

• He started a Facebook group for newsletter creators with 2,000+ members
• He started a newsletter called @ftinterested with 25,000 subscribers to help people build and monetize their audiences
• It's about adding value, not selling

Why Start a Newsletter?

• Newsletters are a great way to learn
• Josh has published 210 newsletters with over 2,000 tips and articles on audience development and newsletter creation
• Newsletters are a way to differentiate from the competition

What to Know Before You Start a Newsletter?

• Be in it for the long-haul
• Don't focus only on KPIs. It takes a long time to build subscribers
• Give and get value

The Formula for Success

• Be consistent
• Dedicate time
• Add value to a specific audience
• Success is when your newsletter becomes a habit for your audience

This is How I Do It

Sign up for Josh's new paid product:

A weekly email for people who want to accomplish what I've accomplished.

joshspector.com/thisishow/

Listen to our Conversation on YouTube