Some observations on the Earth Observation industry after attending GEOINT 2022.

🧵 1) AI and Geospatial

There are a lot of companies selling AI solutions to geospatial. The problem is AI is a tool, but very few companies do a good job explaining how it benefits the end-user.

Did you ever try to take a photo, but your view was blocked? Maybe it was nighttime or there were clouds in the way. Well, satellites have the same issue. Do you know how they solve it?

Synthetic Aperture Radar

Here's a Breakdown 🧵 Most satellites in orbit use a technology called electro-optical sensors. They work like a camera. It takes and returns a photo similar to the one on your iPhone. The main difference? The satellite camera is way more powerful.

(a photo from an electro-optical satellite)

Elon Musk wants to launch 42,000 satellites into space.

He plans to spend $30B to do it and it will change the way billions of people access the internet. 🧵 SpaceX was started in 2002 with the goal of "reducing space transportation costs to enable the colonization of Mars." Musk invested ~$100MM into SpaceX plus a $278MM NASA contract provided the seed funding for SpaceX. In 2006, SpaceX launched its first rocket, Falcon 1.

Planet Labs was started in 2010 with a simple mission: To image the entirety of Earth every single day.

Today the company is worth $2.8B and about to go public.

🧵 1/ Planet Labs was started in 2010 by 3 former NASA scientists (@cboshuizen, @Will4Planet and @schingler)

The problem? Satellites are expensive to build and the majority are controlled by the government.

The solution? Build a less expensive satellite that anyone can use.

A daily coffee routine helped create one of the largest financial institutions in the world.

Thread 👇👇👇 2) Michael Bloomberg was born in 1942 in the Boston neighborhood of Brighton.

He attended John Hopkins for undergrad and earned an MBA from Harvard Business School.

After graduating in 1966, he would be hired at Salomon Brothers and rise to the level of general partner.

THREAD: Today Sheldon Adelson, the 19th richest American, died at age 87.

He leaves behind a net worth of $33B. Most notable for his role as a casino magnate and megadonor to the GOP.

But what you might not know how he transformed the tech industry. 2) Sheldon Adelson was born in Dorchester, a suburb of Boston. His father was a taxi driver, and his mother ran a knitting shop.

He was an entrepreneur from a young age, starting his first business at age 12 selling newspapers.

CABLE SUBSCRIBERS

• 2020: 15% of cable subscribers planned to cancel their service
• 2021: 27% of cable subscribers planned to cancel their service

"Streaming consumption now accounts for 68 percent of TV viewing versus 28 percent for traditional TV viewing."

Linear is dying Some more interesting stats:

"Only 30 percent of U.S. consumers cite live sports as a reason for maintaining a cable TV subscription – significantly down from the 60 percent that cited live programming, including sports, just nine months previously."

Netflix sold a stake in this company for $7.4M. The company is now worth $50B and one of their biggest competitors.

Thread 👇👇👇 2) In 2002, Anthony Woods started a company called Roku. It didn't go anywhere until he joined Netflix in 2007 as VP of Internet TV.

Netflix decided to take it over and called the project, Project:Griffin.

.@JoshRichards is one of the world's most famous TikTok stars. He has 23.9M fans on the platform.

His goal? Be the first influencer billionaire.

The crazy part? He's 18, but already on his way to accomplishing it.

Thread 👇👇👇 2) Josh started his social media career on Musically at age 14. His goal was to have 10,000 followers before he entered high school. He spent up to 5 hours a day creating videos

He ended the summer with 26,000 followers.

Today, I published the 50th episode of my podcast. I started it in March of 2020. The podcast has 4.9K downloads. The YouTube channel has 4,700 views.

Here's what I learned.

Thread 👇👇👇 Starting the Podcast

• I started my podcast as an excuse to talk to people
• It was originally launched as a live-stream
• My logic was that I could collect email addresses and use that for a future newsletter

39 lessons I learned from @TaylorLorenz about the passion economy from her interview with @nbashaw and @ljin18.

"A TikTok view isn't the same as a YouTube view"

Thread 👇👇👇 Taylor Doesn't Like the Term "Passion Economy"

• Everyone needs to work, but not everyone is passionate about it
• Are people working because they are passionate or because they need to?
• Some people have lost faith in the system or can't find a job

8 Lessons I Learned from Enzo Ferrari on Building the World's Most Valuable Brand — Ferrari.

"Race cars are neither beautiful nor ugly. They become beautiful when they win."

Thread 👇 👇 👇 Exclusivity as a Marketing Strategy

Ferrari doesn't want just anyone to own a Ferrari. "If anyone can walk into a dealership and get one, then it loses what makes it special ... for the model to work, you have to keep prices up.”

Their €3.7B in net revenue proves it works.

1/ I grew my newsletter from 0 to 1,000 subscribers in 5 months. Here's how I did it.

Thread 👇 👇 👇 2/ When COVID began, I stopped traveling and taking meetings. My business partner, @ChrisBerryOH, encouraged me to create content. I didn't have a focus or an audience but did have experience with content creation.

1/ In 1975, Gary Dahl started selling rocks for $4. Six months later, he made $15 million dollars.

Thread 👇 👇 👇 2/ Gary Dahl was employed as an advertising executive in California. He was at a bar with his friends listening to them complain about their pets. He had an idea.

1/ I publish over 2,000 words a week. Here's how I do it.

Thread 👇 👇 👇 2/ I wrote my first essay on April 14th. The goal was to write about brand strategy twice a week. The first post was about Jeni's Ice Cream.

app.goodbits.io/emails/e1254cd…

1/ Why @DeionSanders is Joining @barstoolsports?

Thread 👇 👇 👇 2/ Leaving NFL Network

• Deion is leaving the NFL Network as an analyst
• NFL Network offered him a contract with reduced pay
• Deion said no
nypost.com/2020/08/11/dei…

1/ How I Increased My Twitter Following 205% in three months

Thread 👇 👇 👇 2/ Starting to Use Twitter

• On April 31st, I had 1,677 followers
• With the quarantine in full-swing I made it my goal to increase my Twitter following
• I spoke with my friend and Twitter Expert @mdudas

1/ What I learned from @davenemetz, founder of Bleacher Report, about the future of digital media.

Thread 👇 👇 👇 2/ Organic Search

• Dave started Bleacher Report in 2005
• The site was built around organic search
• The site grew into one of the largest sports media properties in the world because of SEO

1/ John Deere has one of the best communication teams in the world. I did an analysis of how they plan and execute their PR and social strategies.

Thread 👇 👇 👇 2/ John Deere - The Company

• John Deere employs 67,000 employees
• John Deere has offices in over 30 countries
• John Deere has a social media presence in 54 countries
• Since their start in 1867, they've designed over 690 different tractor models

44 Lessons on PR & Social from @jenalyson (Thread)

Inspired by the Instagram Live conversation between @mkobach & @jenalyson

Lessons 👇 Experimental Marketing

• Jen started her career running the Gold Key program at John Deere
• Gold Key provided behind the scene tours to customers
• This taught her the importance of turning customers into brand advocates
• Customers = Storytellers

deere.com/en/connect-wit…

31 Lessons from a Social Media Professional in Higher-Ed

Inspired by the Instagram Live conversation between @mkobach and @jsstansel

Lessons 👇 Every Account Matters

• Some accounts have 100,000 followers and some have 10 followers. They all represent the university equally.
• A screw-up on the 10-person account will still make the news