We say ads “work” if they’re profitable.
You need to know what stats to look at to determine profitability.
Facebook ad manager is complex af.
So how it you find your way around it? 🧐
It’s all in how you setup your columns.
You need to know what stats to look at to determine profitability.
Facebook ad manager is complex af.
So how it you find your way around it? 🧐
It’s all in how you setup your columns.
Ask yourself, what is my goal?
What stats do I need to look at to know if I’ve been profitable or not?
Arrange your columns so you can see the most important metrics first.
What stats do I need to look at to know if I’ve been profitable or not?
Arrange your columns so you can see the most important metrics first.
For eCommerce the most important values in my stack are the following:
💰Amount Spent
🔁ROAS
🛍Purchases
💵Purchase Conversion Value
📊Cost per Purchase
I then replicate the above stack for actions earlier in the funnel.
💰Amount Spent
🔁ROAS
🛍Purchases
💵Purchase Conversion Value
📊Cost per Purchase
I then replicate the above stack for actions earlier in the funnel.
This looks like adding the values &the Cost Per the following actions ⬇️
Add Payment Info
Add to Cart
View Content
Page Views
(In this order)
Add Payment Info
Add to Cart
View Content
Page Views
(In this order)
These aren’t the only values I look at.
But it what I want to see first because it’s what’s actually important!
But it what I want to see first because it’s what’s actually important!
Don’t let all the stats and numbers in the ad manager fool you.
Focus on the metrics that actually matter.
And see your ads flourish.
Focus on the metrics that actually matter.
And see your ads flourish.
