Thread by @Convrocks

Sunday #marketing thoughts

(I need more coffee)

1/ (Influence)

What kind of lever should we reach to be considered as influencers?
That's not the point.
If you got 25 followers and your market it, say, 100 people, you're an influencer.

2/ (Playground)

Focus on what matters, or at least, try to find what will last.
Social Media used to be fancy; now, they are a long-lasting trend.

3/ (Engagement)

If you don't try to reach your potential clients where they are, you're wasting your time.
LinkedIn is not Instagram; Facebook is not TikTok.
Who are you chasing?
Where do they have their attention during the working days? In the evenings? During the week-ends?

4/ (In the trenches)

There are 2 ways of engaging in the field:
- in the middle of the playground, where everyone would engage (the natural and lazy way),
- on the sides, where fewer players would search solutions (creativity, niches & less hassle),

which player are you?

5/ (Focusing)

Distribution > Product,
that's especially true when launching a product or a service,
you can always improve the product or service along the way,
if you're not pushing hard/harder into the distribution, you're dead.

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