Discover and read the best of Twitter Threads about #marketing

Most recents (24)

You are worried about #facebook and #FaceApp, but use #Microsoft #Office every day? Time to be concerned! Did you know that Microsoft is processing lots of data about you without telling you about it? 1/n #GDPR #ePrivacy
Through its software and operating system, #Microsoft collects and stores personal data about user behavior, so-called #diagnostic data, on a large scale. Microsoft collects this data in various ways: 2/n
via system-generated logs of events on its servers and via the telemetry client in Windows 10, in Office 365 ProPlus, and in the mobile Office apps. These telemetry clients collect diagnostic data on your device and send this information to Microsoft's servers in the US. 3/n
Read 43 tweets
At same period the UK Authorities, banks & state owned companies all converged with their plans to take our home, our car & our money, my mother's #DWP welfare benefit was also targeted on several occasions, the worst being what happened at #Adecco #Guardian #TheTimes #GMB
My mother was seeking #employment & arranged an appointment with #OfficeAngels who she was already registered with & had worked for, for years. However, the time & date of the appointment was at a similar time to that of her sign on with the #DWP. #Jobseekersallowance #Jobseekers
Read 21 tweets
I'm going to commit #DigitalMarketing heresy and suggest that branded search is a complete waste of money. At the root of branded search is an idea that Google and every digital ad agency don't want you to understand... #Marketing THREAD:
Picture this: a woman walks into the beauty section of a large department store. She goes up to the counter, and asks if they have the newest Chanel perfume.

The employee reaches under the counter, pulls up an ad for Chanel’s newest perfume and says “You mean, this perfume?”
“Yep,” the customer replies, “that one.”

The employee shows the customer the perfume, and 5 minutes later the sale is complete.

Would you say that the ad shown to the customer before buying the perfume was responsible for her purchase?
Read 15 tweets
Elon Musk was born on June 28, 1971, in South Africa.

Companies founded
Age 24: Zip2
Age 28: PayPal
Age 30: SpaceX
Age 32: Tesla
Age 44: OpenAI
Age 45: Neuralink, Boring Co.

“I think it is possible for ordinary people to choose to be extraordinary.”

Happy birthday, @elonmusk!
Tesla’s annual revenue

2007: $73,000
2008: $15 million
2009: $112 million

2015: $4.1 billion
2016: $7.0 billion
2017: $11.8 billion
2018: $21.5 billion

(Tesla) #future #automotive
The rise of SpaceX 🚀

2002: $27 million valuation
2009: $547 million valuation
2019: $34 billion valuation

(PitchBook) #spacex #engineering
Read 9 tweets
I vetted a press release yesterday titled "Instagrammable Spots You Won’t Want to Miss in XYZ." This is problematic on so many levels. I wanted to throw my hands up in despair, cry, run away, throttle my inbox. Instead, let's break things down here. /1
There's been a lot of talk lately about whether Instragram is ruining the travel experience. In fact, 48% of Instagram’s 1 billion users say they rely on the social media platform to help find new destinations to travel to. /2
Instagram is an easy way to get eyes on a destination. We are bombarded with information that says Instagram - and Instagram influencers - should be part of your #marketing strategy. /3
Read 24 tweets
I thought I was being cool AF and I bought this for $7 thinking it was some proprietary formula.
#marketing
It says 100% Canola Oil in like 3 languages. ☹️
And I speak 2 of them fluently.
Read 4 tweets
On this #GlobalAccessibilityAwarenessDay, inspired to hear @lynnekjolso talk about #Inclusivity @Microsoft. One of the best keynotes I've attended i recent years!

Being #inclusive is such a win-win, yet many businesses don't pay enough attention.

#GAAD @CdnMarketing #CMAevents
So many great takeaways from the session.

"#Diversity is I am different.
#Inclusion is I matter."

~Kathleen Hall, CVP Brand, Advertising and Research @Microsoft
"Inclusive culture drives innovation.
Inclusive products remove barriers.
Inclusive #marketing resonates."
~ @lynnekjolso
Read 6 tweets
The sun that rises has to set
With birth comes the ticket to death
So it is the law of the land
All beautiful things must come to an end.

As I @me_maniac end curating for the week, compiling in one place all things we conversed and polled. This is the thread of all threads!

1/n
Read 10 tweets
#BOYCOTTS: Your Quick-Start Guide buff.ly/2JGy9B0

( $BCE shareholders & #Advertisers partnering with #Bell media )
pluspora.com/people/b966681…
TARGET #ADVERTISERS who fund & support #business practices of #Bell Canada #BCE #Telecom #CRTC #elxn43 #partnerships #competition BOYCOTTS are a tool for holding a company accountable for actions against workers, consumers, communities, minorities, animals or the environment. It is marketplace democracy in action. Consumers voting with their money for social and economic change. (BELL MEDIA LOGO) - Lack of public accountability, no adherence to regulations, unfair business practice. WARNING TO ADVERTISERS
Which #Business (paying #Bell Media through #Advertisements on #CTV),
do you think Canadians should #Boycott first?

Here are three that #advertise daily with #Bell_Media
Rewarding $BCE Shares by unethical business practices?
Bell answers to none of their customers. #CHANGE Partnerships and Advertisers that are willing to share their reputation with Bell Canada KIA Canada, JEEP, BluenoseRV Center Bridgewater NS and more
Read 50 tweets
Cross-posting can be a great social media strategy for your business if you do it right! We'd like to take this opportunity to thank @LifeWithAshleyT for tagging @ZellaQuixote in an automated tweet for no good reason, or we'd never have learned this valuable insight!
At present, @LifeWithAshleyT is largely automated; most tweets are posted via paper(dot)li, with Facebook and Instagram crossposts (the latter via IFTTT) making up much of the remainder of the traffic. This account has tried a variety of automation tools over the years.
What does the automated content posted by @LifeWithAshleyT via paper(dot)li look like? The tweets consist of the phrase ("The latest The Modern Connection Daily!" combined with a link, the hashtags #marketing and #socialmedia, and unsolicited mentions of 1-3 Twitter accounts.
Read 6 tweets
Let's do a little bit of learning together this morning. I'll be taking us through the story behind the logos of some of the world's biggest brands. As the custom is, feel free to add yours once I'm done.

Retweet for others on your TL.

Thread.
1. FedEx

As simple as the logo seems, there's a hidden gem in there. Look closely between E and X. There's an arrow there that represents speed and delivery accuracy of the global shipping company.
2. Unilever

You'll think the U was simply taken from the first letter of the brand name, yeah? Look closely, you'll see variety of icons, which represents every aspect of their business. E.g the recycle icon signifies sustainability, and the lips icon for beauty & taste.
Read 15 tweets
My beard care #ecommerce business had a 901% sales increase for the first quarter of 2019 versus 2018. How did I do it? Log on to the interwebs, navigate over to the YouTube and watch everything you can by @rorysutherland @CravenPartners and @RobertCialdini then
go implement it. Here’s some teasers; figure out what people want/need and find a way to make it-or figure out what you can make and find a way to make people want/need it. Makes no difference to the added economic value, GDP doesn’t care how you got there.
Branding isn’t how cool you are, it’s really a heuristic for clients to say “well this probably isn’t shit.”
Read 48 tweets
Bonjour à tous ! J’ai décidé de lancer ce #thread afin de vous parler de mon expérience avec @kickstarter (KS) et le @slidenjoy . [1]
En juillet 2015, je tombe sur un projet KS qui propose une extension d’un ou deux écrans à attacher à son portable. Les specs sont optimistes niveau poids et taille mais je me dis pq pas.
La levée de fonds KS est spectaculaire et dépasse les 600.000 euros. Les livraisons sont prévues pour la fin de l’année. Les créateurs sont enthousiastes. [3]
Read 28 tweets
👆#TurnKey,Inc.: #SEC turning the (same)key in the lock

Surprised that commentators think there is anything new in this decision. It is simply a different type of argumentation. It is for the first time a #negative #definition of #ICO #regulation by #securities#laws. Thread👇
👉1. In Munchee Inc., SEC claims (sec.gov/litigation/adm…):
⛔️Munchee has no viable product
⛔️tokens sold are not usable, but will possibly be in the future
⛔️ICO will fund the development of the project
⛔️MUN price will vary AND reasonable expectation of future profits
⛔️#profits (or losses) depend solely on efforts of #Munchee #managers
⛔️#marketing MUN token in the manner to induces the purchasers to believe there is a profit expected solely for buying MUN and reselling it later.
⚠️a positive definition -> this IS a security
Read 10 tweets
Hello #BIWisdom tribe, and welcome to our weekly discussion.
This week on #BIWisdom I’m excited to discuss #skills for #data and #Analytics.
This is a favorite #BIWisdom topic of mine, because prior to my #Analytics journey I was a teacher in the UK. I’ve written about it a little on LinkedIn linkedin.com/pulse/positive…
Read 21 tweets
Time for some #indiedev marketing tips! I wrote about How to write a Press Release for #indiegame's bit.ly/2t6I6AQ BUT when do you write it and what do you do with it?
#gamedev #indiedev
WHEN: Write a press release anytime you have some Notable News, like: announcing your project, release date, storepage, launching your game, but also website, devlog, key feature. If the news feels big enough for you, then write a press release.
#gamedev #indiedev #marketing
Company news are also great for Press Releases, such as: you got a publisher, investor, exciting new team member. For smaller news, feel free to use your blog, web, twitter, reddit, discord etc.
#gamedev #indiedev #marketing
Read 14 tweets
How about we kick off your week with some more #marketing #psychology tips from the world of Readers?

(If you missed an earlier thread explaining who that is, check this out then come back: )
And doubly before we dig in I want to make this disclaimer: I am in no way advocating for defrauding your clients. Telling them you can do X & then not being able to do X is fraud. You're accepting $ under false pretenses (IE: I can talk to dead people!) Now that's cleared up...
SYSTEMS

We're going to go down the rabbit hole of having systems. Every single reader has one. Whether they're a dowser, tarot card reader, crystal ball seer, etc; they ALWAYS have one system or another.

Why is that?

People want it. Simple as that, but there's more to it.
Read 15 tweets
I will now proceed to go on a #tweetrant / #tweetorial with regards to #Pharmaceutical #biotech pricing (focus on #cancer).

Very timely, also see @WSJ wsj.com/articles/big-p… on price hikes.

For the record, no #COI / #FCOI. Feel free to contribute to this discussion.
Lets look at the problem from the @PhRMA / business perspective. And lets suppose you are a wonderful company, started by wonderful people who just want to make the world a better place (I know, not real, but stay with me for a minute).
You start with a great idea / or pipeline platform and start selling this concept to #VC #VentureCapital, and lets assume that this is actually a really good idea. What is the needed return on investment to make this worth while. A: further R&D must exceed the cost of capital.
Read 17 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets
There are a *lot* of things I’m stupid proud about our engineering team for, but one of the biggest has to be the way new marketing and sales folks are bowled over by their love and respect when they join.
"Why are all of the engineers in #marketing and asking questions all the time?"

"Are you *sure* they won't mind writing a piece / accompanying me on a sales call?" (Yep!)

"They all just seem so welcoming, so HAPPY to see me. I've never had this happen before.."
We don't even do any indoctrination or training. I always meant to, but then...things got busy. I think they self-selected in and indoctrinated each other. 🥰🐝
Read 3 tweets
0/ We're finishing the week with a head of steam!

Keep reading for a 26-part thread covering the latest happenings in the #crypto/#blockchain space from the past day or so.
1/ ⭕️ @Opera has launched its #crypto-enabled Android mobile browser!

Includes a built-in #cryptocurrency wallet, support for #Ethereum/Web3, and interactivity with dApps such as @AxieInfinity and @CryptoKitties. What an achievement!
2/ 🔃 @MakerDAO's $MKR and $DAI are now live on the @Wanchain_org [ $WAN ] mainnet!

The Dai #stablecoin will utilize Wanchain's cross-chain functionality, allowing for #bitcoin [ $BTC ] to be exchanged for Dai in a decentralized manner.
Read 28 tweets
0/ A massive 24 hours in the world of #crypto and #blockchain.

To help you stay on top of it all, I've put together this thread. Just doing my bit to make your day a bit easier!
1/ 👾 @TRONFoundation [ $TRX ] revealed it will be establishing a #blockchain game fund dubbed #TRONArcade. Up to $100M committed for use over the next 3 years!

Click through to learn more about #TRON's plans to build out the blockchain game ecosystem. medium.com/tron-foundatio…
2/ 🧸 U.K.-based @CryptoKaijuIO, a startup offering designer vinyl toys that are traceable on the #Ethereum #blockchain as an NFT, has officially launched.

The first kaiju, Genesis, is now selling for $55. Check it out! cryptokaiju.io/product/genesi…
Read 24 tweets
This all started because the #MetPolice & #LBRUT couldn't do their day jobs properly & decided to take the law into their own hands. It started as a small cover up 12 years ago but has turned into British State Persecution.

#Skynews #BBCNews #DailyMail #Guardian #Euronews
My company was raided. It should have been a straightforward matter. But the #MetPolice & #LBRUT forgot to seize my computer & came back to do a 2nd raid. The search warrant didn't permit a second entry, however, #LBRUT entered unlawfully

#Guardian #Telegraph #DailyMail #GMB #UK
Complaints were then made to my MP #VinceCable. He liaised with the #Metpolice & #LBRUT. And then weeks later, the search warrant was completely changed & was passed off as the search warrant executed on the day of the raids.

#DailyPolitics #Libdems #Conservatives #labour #bbcdp
Read 147 tweets
1/ Happy Monday Twitter. ⚠️ #tweetstorm 🌪️ #alert ⚠️

My #LegalGeek #FOMO peaked when I missed @nwaisb talk on #AI #hype which is still ALL OVER MY TWITTER FEED. Plus now I have #ACCAM18 #FOMO so here's a bunch of 🤔re #AI, #MachineLearning, #EmergingTech #hype, and #marketing.
2/ As @ZachAbramowitz thinks there's no fun in agreeing: no, I don't think @nwaisb / @KiraSystems & others have benefited (on net) from the AI hype. I'd say hype hurts us all, bc it trades short term gainz to a few players for long-term pain shared by all.
3/ New entrants can feel the need to build #buzz for brand awareness + brand lift. I wouldn't exactly disagree this may help new offerings generate leads + fill their pipeline. Piggybacking on an existing trend with #hype is a shortcut to buzz, BUT with many pitfalls ⚠️
Read 16 tweets

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