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It's mostly, if not entirely, just B.

Shame was never a deterrent. This is costing Facebook billions of dollars and the residual effects on the rest of the industry — with other companies trying to prove they're not the same — are even more profound.
I've been covering this for years and absolutely none of these companies cared in the slightest until they realized their continued existence relied on them getting violent white supremacists off their platform.

Appeals to morality never worked. They simply did not care.
High profile, violent white supremacist groups are finally getting pushed off these platforms. This should be an unmitigated good thing, but the fact that it took Unilever saying they wouldn't sell freezers on Facebook for a month to make change is actually deeply depressing.
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