We once considered creating a program on how to find a mentor. After doing a few weeks of customer research, we scrapped the entire idea because nobody will ever buy a program on how to find a mentor. 1/9 
The big insight: PEOPLE WANT A MENTOR, BUT THEY DON'T WANT TO DO THE WORK TO FIND A MENTOR. 2/9
They want to be able to call Michelle Obama, or text Tim Ferriss, or hang with Richard Branson on his island...but they don't want to do the painstaking work of becoming valuable enough that someone would want to mentor them! 3/9
Btw, every time I share this story, a bunch of people say, "I'd buy that!" Then I ask them if they've ever bought a single book or product on finding a mentor before. 4/9
"Uhh....no...I've been busy." I ask them how much they'd pay at this very moment for the program. They look down at their shoes, saying, "I don't know...maybe $7 or $8?" People do not want this product. 5/9
To find a mentor, it doesn't cost you money. You already have great advice around you from books, articles, and courses you've taken. Take a minute to write a DETAILED email, sharing what you learned from them, what surprised you, and what your next steps are. 6/9
Then follow up with them in a couple months to update them on your progress. 7/9
Great people DESPERATELY want to mentor other great people. The very best in the world LOVE to teach. Unfortunately, most people do not do the work of *earning* the right to be mentored. Follow this approach and you'll stand out over time. 8/9
For more information, google "Ramit Sethi mentor" 9/9
