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HUMAN BEHAVIOR FASCINATIONS

We once ran a 3-year test of a weight-loss program. It was one of the most fascinating things we’ve ever tested.

One of our students' goals was to lose 20 pounds. After losing 18, he told us he was canceling the program.

I had to find out why

(1/6)
I called him on an exit interview and told him he'd done a great job.

“You lost 18lbs. You basically hit your goal! Out of curiosity, why are you quitting?”

His response: “I hate the treadmill.”

(What do you think was going on here?)

(2/6)
People don’t just want a result. They want it THEIR WAY (or often, not at all).

I once posted a fitness pic on Instagram. Messages came in: “How’d you do it??”

I created an entire IG story with my macros, workouts, schedule, etc.

Guess what the first 10 messages said.

(3/6)
First 10 messages I got: “WHAT? Why are your calories so low??? That can't be right. Dude that's unsafe”

Most people want a result. They want $$$ or 6 pack or glamorous vacations.

But when you show them exactly how you got it — and I mean EXACTLY -- most don’t like it

(4/6)
This is why celebrities lie about their diets.

And why CEOs lie about “finding your passion."

And why productive people talk about "apps" instead of true behaviors: iwillteachyoutoberich.com/blog/productiv…

Ppl genuinely want a result…but most don’t really want to know what it takes

(5/6)
Top performers use "weird" & even "obsessive" habits...but they are the truth

They're unpopular to share because of incentives: Write a post saying "Be positive" & everyone loves it. Show true behaviors & people get uncomfortable.

Top performers: iwillteachyoutoberich.com/blog/secret-sc…

(6/6)
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