"Our business model is predicated on behavioral economics"
this is like a parody
this is like a parody
"For example, our user base is made up primarily of renters and we have very few instances of those renters becoming homeowners, a key element of our business model. It is also difficult for us to track that data."
that seems like an important also
that seems like an important also
"By leveraging technology, data, artificial intelligence, contemporary design and behavioral economics, we believe we are making insurance more delightful, more affordable, more precise, and more socially impactful"
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"We somehow do not believe we are selling a commodity product"
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"We somehow do not believe we are selling a commodity product"
Making insurance delightful is incredible. They deserve the multiple for that.
Isn't this just the same lifecycle strategy as SoFi 1.0 except that SoFi started with a profitable product cream skimming super prime student loans and these guys start with basic low return commodity product to young renters
"Lemonade's cocktail of delightful experience, aligned values, and great prices enjoys broad appeal, while over indexing on younger and first time buyers of insurance."
great prices for insurance huh
great prices for insurance huh
"For example, our bot "Cooper" continuously monitors satellite data to detect severe weather, fires and other catastrophes"
"But Lemonade is not everyone's cup of tea"
Felt more like a boomer reading this S-1 than I did opening Tik Tok the first time
