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1/ In building any know-how intensive product, you face an essential uncertainty in project schedule and cost.

Know-how intensive product, new team that has not built the exact product before and precise schedule are an impossible trinity.

That drives CFOs and planners crazy!
2/ This is a major reason India has lagged behind in know-how intensive industry.

The best of Indian industry is largely driven by a project management discipline that values precise schedules and cost estimates. That's normally a good thing.

Except when it is not.
3/ Knowing when that project management discipline does not apply is wisdom. Even when we know it, applying it in a real world context is hard. "Why are we slipping" comes too readily!

I use the phrase "embrace uncertainty" instead of "experience certainty" with our teams.
4/ "Embrace uncertainty" is a slogan to remind ourselves the essential or irreducible nature of the uncertainty.

Project managers often try to "derisk" projects and again normally a good instinct. The trouble is we cannot derisk essential uncertainty!

So how do we manage it?
5/ To manage the "embrace uncertainty" style project, the leadership needs strong trust in a team and the team has to trust that the leadership backs them strongly.

The team has to respect that the leadership knows and understands the technology challenges involved.
6/ The mutual trust and respect between leadership and the project team is a non-negotiable requirement to "embrace uncertainty" together.

Once we have that established, we use the sophisticated project management approach known as "crossing the river by feeling the stones".
7/ "Crossing the river by feeling the stones" is a very apt description because it conveys the tentative plodding progress you make in such "experience uncertainty" ( know-how intensive) projects.

We celebrate small successes. We celebrate major milestones. We endure setbacks.
8/ I will conclude with a concrete example.

Right now, in real time, that is how Zoho Meeting is making progress, ploddingly, one tentative step at a time.

The team knows I stand with them. I review the details of the technology. We celebrate small successes. We will do it! 🙏
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