Want more people to read your content? Tired of hiring freelance writers to help you build out valuable blog posts only to hear crickets in response?
My tips; a thread.
My tips; a thread.
1) Provide jump-to sections in long posts.
Don't make the reader search for the part they care about - give them a shortcut to the part they want to read. @BigCommerce does this well.
Don't make the reader search for the part they care about - give them a shortcut to the part they want to read. @BigCommerce does this well.
2) Provide a "what you'll learn" summary up top.
Give a few bullet points at the top of your article that sum up the most important takeaways/data points. News sites like @retaildive do this well.
Give a few bullet points at the top of your article that sum up the most important takeaways/data points. News sites like @retaildive do this well.
3) Repackage written content into different, more consumable formats. This means audio summaries, IG stories, YouTube videos...even Twitter threads.
@noahkagan does this well:
@noahkagan does this well:
4) Take complex ideas/processes and make them into a gif.
This shows the reader what the process looks like when completed in sequence. @Campaignmonitor does this well with new features.
This shows the reader what the process looks like when completed in sequence. @Campaignmonitor does this well with new features.
5) The bottom line: You can get lots of extra mileage of the content you're investing in if you repackage it into different formats...and your audience members will thank you for it.
