It's been a while since I've offered these, but now that we're in holiday prep mode, I'm offering website copy audits again!

Cost is $249 per page and comes with notes + a video walk-through with suggestions for optimization: kaleighmoore.gumroad.com/l/tnOJep Even a minor improvement in conversion rates can drive hundreds (even thousands) of dollars in sales. You will make your money back (fast!) with this investment.

With a few tweaks on key pages, you can capture more of that holiday spending.

9 copywriting tactics that leverage scarcity + psychology: 1. Copy emphasizing limited time offers/countdown timers.

Why is a countdown so effective? Because we hate losing. It's FOMO 101.

Loss aversion theory indicates losses can be 2x more painful than gains are pleasurable.

Why should you turn your podcast episodes/YT videos into blog posts?

Let me share.... 1. Most podcast hosts spend hours prepping, recording, + producing their episodes.

It’s a lot of work to create a professional-level podcast that attracts new listeners.

So why would invest so much time into creating original, top-notch material and leave it in one format?

How to build a blog content strategy in 2022 if you're starting from scratch ⬇️ 1. Before you even *think* about writing or reaching out to a writer, you have to define & document your overall marketing strategy.

This includes:
Identifying the target audience
Defining goals for your content
Document your brand style guide (helpful: kaleighmoore.com/products/edito…)

Everybody has a reason they don’t write as much as they like to.

267 people told me that when it comes to reasons for not writing, they fall into one of four main buckets:

https://twitter.com/kaleighf/status/1293575200001470466?s=20

⌛️Takes too long
⁉️Not sure what to write
📛I’m not good at it
🕐No time Time was an issue for nearly half (48%) of the people who responded.

Even professional writers said they struggle with this: Bogged down with client work, they never get around to writing their own pieces.

Marketers: Want to get more out of your content marketing investment?

Quick thread. 🧵 1. You MUST have a documented strategy. Hire a pro, or use a template like this one. adriennebarnes.podia.com/saas-content-s…

Without a documented point of reference with goals, benchmarks, personas, etc., content often lacks consistency and isn't objective-oriented.

Result = wasted time + $.

Been thinking a lot lately about the time I spend on social media.

If you've ever wondered: "Can I run my business without being on the main social platforms?" this is for YOU...

🧵🧵🧵 1. You don’t have to build a following, post every day, or connect with CMOs on 30 different platforms.

You can find incredible, high-paying clients without making your personal social accounts business-oriented.

In fact, you don’t have to be on social media at all. Here's how.

Today I get to share some super exciting news:

I'M LAUNCHING MY FIRST FULL-FLEDGED WRITING COURSE!

Thread with details ⬇️ For YEARS, people have been asking me to do a course on "how to write well."

So...I finally did!

I've teamed up with the Freelance Writer's Den to bring you a four-week course called How to Write Better: freelancewritersden.com/how-to-write-b…

If you're a person with lots of ideas you'd like to write about but no time to execute, here's what you need to do to make this ultra-simple (and minimal work on your end.)

THREAD! 1. Make a prioritized list of topics, starting with the pieces you want to get out ASAP. (Includes timely angles, news/trend commentary, etc.)

Let's talk about content strategy.

I've been getting 2-3 emails a week from companies who want to hire me, but they don't yet have a content strategy in place.

That means they're actually not ready to hire me yet.

Here's what they need first. THREAD! 1. First: Why does strategy matter?

Without clear goals for content + a documented strategy, the writer has a much harder job creating valuable, results-producing material.

It's like throwing spaghetti at the wall and seeing what sticks.

(In this case, spaghetti = money.)

Wondering how to get more people to read the things you've written?

Quick thread with some actionable tips. 1. Make your piece more digestible, bite-sized and reader-friendly.

You can do this with:

-"Jump to" sections
-“What you’ll learn” summary
-Table of contents for a quick preview of material

Let's talk about content repurposing, shall we?

Everyone wants to get the biggest bang for their buck when it comes to content creation, yet so many people still don't repurpose their existing content very well.

Quick thread with tips on how to fix that. First: WHY?

"It’s important to repurpose your content because it ensures you maximize the ROI from an original asset. One blog post can take the form of 20 different things. Repurposing gives you the ability to extend the life cycle of every asset you create.” -@TheCoolestCool

Want to become a better writer in just 30 days?

Here's how to do it. Thread! 1. Create a daily writing routine.

If you want a daily writing habit to stick, you need to bake it into your daily routine.

Pick a consistent time every day and hold yourself to it. It can be 10 minutes, 30 minutes, an hour—whatever feels most realistic to you.

If you know me, you know I'm not a big fan of tools and software that get in the way of work. I'm very much a beliver of "K-I-S-S" and no-frills.

BUT! There are a few things I love. Quick thread :) 1. @crowdcastHQ: This is my favorite video broadcasting tool to use for live video trainings.

The reason: it’s super easy to use and it’s affordable.

I did ~10 sessions last year and LOVED IT. bit.ly/3828sJ4

A lot of people ask about how I approach the thousands of words I write every week.

Quick thread! 1/ It all starts with a Google Doc that includes:

-Project specifications (word count, summary, goals)
-Company style guide
-Relevant links; research
-Keywords

Now the blank page isn’t so blank anymore.

Filling in basic information is a great trick to get the ball going.

It’s shocking to me how many companies throw money at content marketing with zero strategy behind it—just some loose terms to target for SEO.

You can get much better ROI if there’s a method to the madness.

Some suggestions... Take a journalistic/reporting approach.

Connect the dots around themes, patterns, and trends in your space. Make new points. Add to the existing conversation.

Not sure how to develop your own writing voice?

You can actually use punctuation to stylize your writing voice in a big way.

Quick thread on how to do it! ✍️ 1. The colon

Colons are great for two key things: Emphasis and reinforcement.

If you’re introducing a quote, you can use a colon instead of a comma to emphasize the message inside the quotes.

Example: My mom always told me: “If it seems too good to be true, it probably is.”

1/ Today's writing lesson: How to transition between paragraphs (and ideas.)

This is a tough thing, but it's all about *building bridges.*

Here's what you need to know. THREAD! 2/ Bridges and transitions are phrases and words that help your writing flow better.

Without them, your article might feel jumpy, abrupt, or hard to follow.

Try these tactics when you notice this in your writing.

Want to know the secret to getting past the blank page when you sit down to write?

Here's how I've mastered it. THREAD! 1. You need to write an ugly first draft.

This doesn’t have to be pretty, make sense, or go into detail yet — it just needs to be words on the page.

I’ve seen lots of people talk about the idea of “writing ugly” at a high level, but not many that spell out how to do it.

How to write a solid blog post in one hour.

THREAD. 1. You need direction (so you can focus and write efficiently.)

Start by filling out a writing brief for yourself. It doesn't have to be super detailed or fancy. I have a template you can buy here: gumroad.com/l/creativebrief

How writing makes you smarter: A Monday thread.

1. Writing is a neuron-pumping activity that challenges your brain to translate shapeless ideas into logical, syntax-conforming sentences.

It’s mental gymnastics when you have to take a fuzzy concept and transform it into words. 2. It changes your vocabulary, as you have to find the right words that match up to your ideas.