Thread by @MarketScientist

Rural India Theme 🇮🇳

Consumption - FMCG 🛒
🔵India's FMCG sector is estimated around $100 B in 2020
🔵Urban markets with a population share of 35% are driving 65% consumption in FMCG sector
🔵Rural markets with a population share of 65% are contributing 35% in FMCG sector

1/n

Rural India Theme 🇮🇳

FMCG 🛒
🔵Rural India FMCG market is estimated around $35B & it is expected to reach $200B by 2025
🔵Rising income, more nuclear families & changing lifestyle are the factors to drive the growth
🔵Its a big opportunity for FMCG players to tap into

2/n

Rural India Theme 🇮🇳

FMCG 🛒
🔵To grab the larger pie out this market FMCG players have started taking lot of initiatives & expanding their business in rural areas
🔵ITC has doubled its rural penetration last year
🔵Emami also added many new distributors in rural markets

3/n

Rural India Theme🇮🇳

🔵Rural FMCG market is going to grow in double digits with a rise in staples & discretionary spending
🔵Over the years staples have lead the growth but in last couple of years there is a significant rise in discretionary spending amongst rural population

4/n

Rural India Theme 🇮🇳

FMCG 🛒
🔵India has around 6,50,000 villages with more than 80 million population is living these villages

💡For investment we need to look for companies which are expanding big in rural areas with a deeper penetration in smaller towns

5/5
Thanks 🙏