Game-like, even; or ARG-like, certainly.
Today, ARGs generally don’t have stories, they’re more like puzzle trails. But back in the day (2000-2010), they were all about stories.
Purposely fragmented, contradictory, confusing, sprawling stories.
Sometimes the creators would seed their own theories and clues in community forums - officially, frowned upon, but almost everyone did it.
But the parallels are striking.
It was rewarding and meaningful and thrilling and, truthfully, *easy* compared to studying molecular biology at university.
Makes me wonder if we should fund or subsidise “healthy ARGs”. There’s precedent for other media.
Needless to say, that’s missing from many people’s lives.