1. New product experiences
2. Regulation
3. Taxes
4. Anti-trust
If you have the capital/stomach for a 5yr+ bet, here’s how I’d build the short case...
They are incumbents and their success is now a multi-variate/multi-dimensional problem of competition, anti-trust, tax and regulatory multiplied by EVERY city, state, country and jurisdiction in which the operate.
But they haven’t. Why?
Incumbency’s biggest drawbacks are lack of creativity, sloth, internecine politics and waste.
BigTech’s historic solution was M&A. But this is now impossible save for a few tiny acquihires.
Even modest M&A like Google + Fitbit takes years now...
The most basic encapsulation is that $FB and $GOOG threaten to disrupt the business model of allocating and distributing political power.
The result is a more brittle product that drives users to go elsewhere (#1).
If regulations on hate speech, free speech get stricter for $FB and $GOOG, it becomes harder to monetize all impressions and will make ad rules stricter.
IE, The EU, broadly, will look at taxes until they get their pound of flesh from any company operating there.
As of July10, AL is the only US State NOT holding an anti-trust investigation into $GOOG.
In 80% of cases, nothing changes.
In 20% of cases, there may be market value destruction.
In a few years from now, it’s probably 70/30.
Within 7-10 years, it’s likely 50/50. That’s a coin flip!
When you see this trend, buying the cheap insurance can be very profitable.