Yes tartan, yes kilts, yes Gaelic roadsigns in areas no one kens Gaelic. Yes haggis and castles and wee bit hills and glens; all the stuffs we churn out that tourists love. I don't mean that.
natcen.ac.uk/our-research/r…
BTW a lot of this could be applied to the UK and Brexit as well. "there's more that unites us than divides us"
bath.ac.uk/announcements/…