UberMedia, a location data broker who claims to have 6.5 years of historical data on 800 million mobile devices, is selling very specific data access
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From 62 mobile apps that embed UberMedia's data harvesting software, 400 apps that embed data harvesting software operated by other firms, and from 100,000 apps that constantly leak location data while displaying ads.
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This is not true.
They gather, analyze and sell location data linked to pseudonymous personal identifiers that refer to specific individuals:
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UberMedia monitors+follows people on behalf of advertisers and businesses in travel, real estate, retail.
They also sell to 'federal, state, and local governments'.
Here they tried to identify homeless people in LA:
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It's not. It's so FAR beyond acceptable.
Others may be interested in people with 'unknown resident and worker status'.
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"Usage of some apps that UberMedia has access to can provide strong signals. For example: a pregnancy tracker app used by a pregnant woman"
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