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Two huge @webflow breakthroughs I had over the weekend 🤯

1. Allowing users to favorite and save CMS items

2. Picking which content to make free vs paid

🧵👇
Let's start with favoriting.

Ever wanted to give your users the ability to favorite or store CMS items on a page?

Thanks to @c_spags's magical work with @Jetboostio, you can plop in a little link block like this....
Click, and it's been favorited!
Then head over to the Favorites page to view.
Now for displaying free vs paid content and choosing which content to gate or not.

Originally, I was maintaining two CMS collections that were essentially exact copies of each other.

One would have all the members-only content which was gated by @MemberstackApp...
And the other had all the "free" content, which I'd just always update to have the latest one be swipefiles*.co/latest/file

This was a hassle because I'd have to copy everything over from one CMS and then change the URL when I wanted to show a different free piece of content.
Here's the breakthrough: Duplicate the CMS content items on the template page and then use a switch to show/hide based on whether you've chosen it as free or paid!

Step 1: Create a switch.
Step 2: Put all CMS items on the template page in a div and then duplicate it.
Step 3: Make one visible for when the Switch is off.
Step 4: Make the other visible for when the Switch is on.
Step 5: Use @MemberstackApp to show the upgrade banner for anyone who is not a member.
Step 6: Use @MemberstackApp to hide paid content on the page.
Now when you go to a free piece of content, e.g. swipefiles.co/files/stripes-… (which is the latest and what swipefiles.co/latest/file now redirects to)

Anyone can read without any barriers.

For me: no more duplicating, copying, redirecting, or editing.

All with the flip of a switch!
And then if someone lands on a paid piece of content, e.g. swipefiles.co/files/abstract…

They'll still be able to get to the page and see a preview, but it'll prompt them with an upgrade screen to nab a membership in order to see the full teardown.
Here's a quick video that walks through it if you need more detail: loom.com/share/59cb599b…

Basically, build your own Substack!
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Corey Haines 💡
@coreyhainesco
Stripe published its new homepage.

SO BEFORE YOU COPY IT

...you might as well know what you're getting into? 😉

Here's why it's a great example in some ways, but ultimately a bad example in others because they can use their brand and renown like no one else can 👇
There's an ugly truth about it: It's impossible for Stripe to create a bad page, which is exactly why startups shouldn't try to emulate them.

Design/aesthetic? Sure, go for it. But, copy and page elements? Probably can't pull it off like Stripe can.

Still some valuable lessons!
Typically when a startup reaches a certain stage of size and renown, it's copywriting devolves into corporate-jargon-speak.

Thankfully, Stripe has mostly alluded that: their headline being a prime example of a straightforward description of what they offer customers.
Read 20 tweets
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Corey Haines 💡
@coreyhainesco
You're building an early access waitlist for your new SaaS... what do you send them after they sign up?

I know, it's not rocket science. It's almost impossible to send a bad email. But it's not easy to send a great email, which is exactly what the folks at @FolkHQ have done.

👇
Here are a couple highlights...

The headline gets straight to the essence of the email: becoming a "pilot".

Now, what a pilot *is* is what will get the reader to keep going.

The question acts as a hook, engaging someone to keep reading while building intrigue.
Since this email is triggered immediately after someone enters their email address on the landing page to join the waitlist, Folk confirms that they've been added to the "priority list" as they call it. But that's not all the email is about...
Read 7 tweets
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Corey Haines 💡
@coreyhainesco
Delayed releasing the latest @SwipeFilesco teardown due to recent events but just going to ship it now for anyone who might find it useful.

Check out the latest teardown of a new productized service called Shepherd 👇

swipefiles.co/latest/file
Shepherd's founder and landing page author, @marshal, uses straightforward copywriting to proactively address objections, create desire, and clearly position themselves.

Here's a couple of the key takeaways 💡
It starts off with a straightforward statement that summarizes their entire business and value proposition in one sentence.

After reading this, there's no question about *what it is* and *who it's for*... the two most important questions you must answer as quickly as possible.
Read 10 tweets

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