Thread by @coreyhainesco

You're building an early access waitlist for your new SaaS... what do you send them after they sign up?

I know, it's not rocket science. It's almost impossible to send a bad email. But it's not easy to send a great email, which is exactly what the folks at @FolkHQ have done.

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Here are a couple highlights...

The headline gets straight to the essence of the email: becoming a "pilot".

Now, what a pilot *is* is what will get the reader to keep going.

The question acts as a hook, engaging someone to keep reading while building intrigue.

Since this email is triggered immediately after someone enters their email address on the landing page to join the waitlist, Folk confirms that they've been added to the "priority list" as they call it. But that's not all the email is about...

They're essentially saying, "Hey, you've done X... why don't you also do Y while you're at it?"

This plays into the Commitment & Consistency Bias.

One small yes can lead to another small yes, which compounds into a larger yes.

So what does it mean to become a pilot?

Get early access to the product.

It's not uncommon for SaaS startups to build an email waitlist while the product is still in development, but it can be difficult to actually get users to use and test the product when it's ready.

Wanna read more? It's here, for free, until the next teardown is published 👇

swipefiles.co/latest/file

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