Running an offer or looking for a boost in sales?
Say no more.
You can't go wrong with S.U.C.C.E.S.S.
- Scarcity
- Urgency
- Consistency
- Customer's Results
- Endorsements
- Similarity
- Social Proof
Beautiful, isn't it?
Let's take a look at each one of them
Say no more.
You can't go wrong with S.U.C.C.E.S.S.
- Scarcity
- Urgency
- Consistency
- Customer's Results
- Endorsements
- Similarity
- Social Proof
Beautiful, isn't it?
Let's take a look at each one of them
1/ Scarcity
You have seen this one EVERYWHERE.
The famous "Only 5 copies available" or "limited edition".
The fewer offered, the more valuable they become.
Go scarce or go home.
You have seen this one EVERYWHERE.
The famous "Only 5 copies available" or "limited edition".
The fewer offered, the more valuable they become.
Go scarce or go home.
2/ Urgency
Probably the most used around.
Scarcity's twin brother.
"This offer only runs up until midnight."
Time is your enemy.
Buy now or regret paying more later.
Probably the most used around.
Scarcity's twin brother.
"This offer only runs up until midnight."
Time is your enemy.
Buy now or regret paying more later.
3/ Consistency
Once you get the first "yes", the second one becomes easier.
People want to be (appear) consistent with their actions.
Focus on getting the first "yes".
The next one will be simpler to get.
@shl knows about this.
Once you get the first "yes", the second one becomes easier.
People want to be (appear) consistent with their actions.
Focus on getting the first "yes".
The next one will be simpler to get.
@shl knows about this.
4/ Customer's Results
Powerful as you cannot imagine.
More if it has a picture with actual proof.
It shows your offer works.
Take this example from one of @AJA_Cortes programs.
Powerful as you cannot imagine.
More if it has a picture with actual proof.
It shows your offer works.
Take this example from one of @AJA_Cortes programs.
5/ Endorsements
It comes from an authority in your niche.
Usually comes in quotes.
@ThisIsSethsBlog does it with marketing products.
@StephenKing with horror books.
Here's an example of a @TonyRobbins endorsement.
It comes from an authority in your niche.
Usually comes in quotes.
@ThisIsSethsBlog does it with marketing products.
@StephenKing with horror books.
Here's an example of a @TonyRobbins endorsement.
6/ Similarity
People feel safer when they relate to others.
We like to see our doubts and fears addressed.
Let people know people like them use AND enjoy your products.
They'll be one step closer to buy.
People feel safer when they relate to others.
We like to see our doubts and fears addressed.
Let people know people like them use AND enjoy your products.
They'll be one step closer to buy.
7/ Social Proof
Last but not least, social proof is king.
It comes in different ways, such as ratings and reviews.
For example, in @gumroad, this is accomplished with its stars system.
The most 5-star ratings you have, the better.
@CMillerTalks is the perfect example.
Last but not least, social proof is king.
It comes in different ways, such as ratings and reviews.
For example, in @gumroad, this is accomplished with its stars system.
The most 5-star ratings you have, the better.
@CMillerTalks is the perfect example.
Thanks for reading all the way to the bottom!
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If you found value in this thread, please RT the first tweet to share these points with more people!
Have a great day 😄
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