With retail being mulched into submission by COVID (and it was already being mulched into submission by market forces prior to COVID), my client list is evolving and changing.
Old List = Old Retail.
New List = Food + Hobby brands.
Think about what the "new list" means.
Old List = Old Retail.
New List = Food + Hobby brands.
Think about what the "new list" means.
We've all witnessed the trends in the past four months.
If you stay clear of COVID, there are contrasts in individual happiness.
Some people are happy & content ... satiated by hobbies & food interests.
Some people are restless, life having been taken from them.
If you stay clear of COVID, there are contrasts in individual happiness.
Some people are happy & content ... satiated by hobbies & food interests.
Some people are restless, life having been taken from them.
You saw it in Arizona as COVID cases surged and restaurants surged. The hobby was "eating out" ... and people didn't care that the hobby could make people sick as long as the hobby was reinstated.
Or the hobby was shopping ... and diminishing the hobby (i.e. wear a mask in the Verizon store) drew a ton of ire from some people.
Turns out that "maybe" hobbies are far more important than we originally thought ... and COVID is exposing the importance of hobbies in daily life.
Turns out that "maybe" hobbies are far more important than we originally thought ... and COVID is exposing the importance of hobbies in daily life.
Hobby clients are on the increase. I get to see their data.
My goodness ... have sales surged.
There is a clear COVID bump.
New customers are thriving, spending 1.5x - 2.0x what new customers used to spend.
My goodness ... have sales surged.
There is a clear COVID bump.
New customers are thriving, spending 1.5x - 2.0x what new customers used to spend.
Hobbies permeate everything.
If you love MSNBC and what they pedal or you love Fox News and what they pedal, you have a hobby ... and you share your hobby with others with similar (or completely opposite) viewpoints.
If you love MSNBC and what they pedal or you love Fox News and what they pedal, you have a hobby ... and you share your hobby with others with similar (or completely opposite) viewpoints.
Other hobbies are far less poisonous ... making a quilt, for instance. It can be a solo-event perfectly suited for the next year of COVID-inspired events.
Think ahead to November ... 3/4th of the Country back indoors, the virus shutting down individual zip codes.
Do you think that hobbies will be even more important?
Absolutely!
Do you think that hobbies will be even more important?
Absolutely!
So if you sell widgets, and widgets are not part of a hobby-centric view of the world, well, it might mean that it's gonna be a long hard fall/winter.
But if what you sell fits in with a hobby-centric view of the world for the next year, this is your time to grow. Think carefully about how you fit with customer "wants" at this critical point in time.
