Here are two ideas:
1) Write about a cult-like topic that die-hard fans want to learn more about.
2) Share a unique twist on a popular subject, such as an under-explored division in a Fortune 500 company.
Here's a summary:
∙ If you're going to summarize a book, pick one that's a NY Times bestseller.
∙ Write about small, fast-growing companies or tiny departments of large ones.
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