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If you want more people to read your writing, choose under-rated topics.

Here are two ideas:

1) Write about a cult-like topic that die-hard fans want to learn more about.

2) Share a unique twist on a popular subject, such as an under-explored division in a Fortune 500 company.
One of the best up-and-coming writers I know (@sidharthajha) calls this "Niche Distribution."

Here's a summary:

∙ If you're going to summarize a book, pick one that's a NY Times bestseller.

∙ Write about small, fast-growing companies or tiny departments of large ones.
Picking topics is like fracking, where you dive down into the earth and cut sideways to mine for oil.

Pick a standard topic, ask why two times, then identify a thesis to write about. By doing so, you'll be writing with more depth than other writers which will make you unique.
These are the kinds of ideas you'll learn about in my 7-day email course.

Sign up below to learn about choosing topics to write about and finding an audience for your ideas.

ageofleverage.com/course
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