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Welcome to the Game Changer Breakdown! By the end of this 🧵 on Bootstrapping, I promise you 3 things:

1. 5 steps to start your dream business with < Ghc 100 🪙
2. My 5 favorite FREE bootstrapping tools 🛠️
3. A sneak peek of the next #GameChanger 👀

But Joojo, what the hell is bootstrapping?

Bootstrapping is just starting a business using your existing resources 🚦

Just like the Ikorodu Bois did in last week’s Game Changer (quoted ^), bootstrapping helps you achieve crazy results with minor resources and major creativity💡
Huh, sounds cool. So WHY should I bootstrap and not seek funding? 🙃

You grow at your own pace: Define your own success and avoid external pressure

You keep control: You call the shots🕴🏾‍♀️

You're pivot-ready: Stay lean & meet market needs

Okay, I’m sold. But HOW do I do it? 🤷🏾‍♂️
1. Sell Services
WAIT! It’s not time to leave your 9-5 (yet) 🛑. It provides stability that helps you explore your passions

You can start raising funds for your idea by selling related services

Eg: if you want to develop a fitness app 💪🏾, start by offering coaching services
2. Pursue Problems 🏃🏾‍♀️
Here’s a secret you’re gonna HATE. Nobody cares about your passions, everyone cares about their problems. 🤔

What problems do you notice daily?

Can you solve them? Great!

Can you make money doing it? Awesome! 🙌🏾

Focus on making a product people need NOW.
3. Share Solutions
Perfectionism kills dreams, but a disinterested market crushes them! 💔

The solution?

Share as you develop! Why?

Feedback confirms market needs 💬

Market needs help you iterate

Better iterations create a track record

A track record builds product loyalty
4. Money Matters 🤑
Step 1: Make a budget. Stick to it.

Step 2: Optimise your business model to make cash quickly ⚡️

Remember, VC-backed firms can afford to burn cash 🔥, you can’t

So go where the cash flows, and make sure you keep it in your account!
5. Concentrate on Content
Stats courtesy of @neilpatel

90% of consumers want custom content

92% of people who watch videos share them with friends

Marketing videos can grow sales 49% faster 📽️

Creating useful content is the perfect way to make people love (buying from) you!💸
Bonus: *7* Bootstrapping tools
Logo: hipsterlogogenerator.com
Design: canva.com
Strategy: strategyzer.com/canvas/busines…
Organisation: todoist.com
Stock pics: allthefreestock.com
Passwords: lastpass.com
Cloud storage: mega.nz
Tomorrow’s #GameChanger in 4 images.

Can you guess the title?

Hint: it's one word...

The first person to quote with the right title gets a prize!
For all those that guessed yesterday, here's the answer. PS: if you didn't win, try again next week!

Missing some Tweet in this thread? You can try to force a refresh.

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