๐ ๐ ๐จ๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐ฒ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐๐ฎ๐๐ธ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐น๐ฑ ๐ก๐๐ด๐ด๐ฒ๐๐ ๐ฅ
I want to make a thread of all the eCom tips that I've learned over the years, updated a few times a week, and open for contribution from everyone
I'll answer questions here as well
I want to make a thread of all the eCom tips that I've learned over the years, updated a few times a week, and open for contribution from everyone
I'll answer questions here as well
Quick intro:
I started my career in eCommerce when I was 14 years old, and have built 9 brands and developed 30+ products for myself and my clients.
I teach my framework to start your own brand at buildahaus.com
You're welcome to sign up to get a free call โบ๏ธ
I started my career in eCommerce when I was 14 years old, and have built 9 brands and developed 30+ products for myself and my clients.
I teach my framework to start your own brand at buildahaus.com
You're welcome to sign up to get a free call โบ๏ธ
Some of the stuff that I will go over in this thread will be fitting for beginners and some will be useful for intermediate brand owners.
Everyone needs to start somewhere, so if you see a question that may seem obvious to you, please help rather than dismiss it!
Everyone needs to start somewhere, so if you see a question that may seem obvious to you, please help rather than dismiss it!
1. Get a free site audit
Google came out with a site audit tool that will review your site. They will crawl through and see if you're missing any vital components on your site to rank properly + give you recommendations for best practices
growmystore.thinkwithgoogle.com
Google came out with a site audit tool that will review your site. They will crawl through and see if you're missing any vital components on your site to rank properly + give you recommendations for best practices
growmystore.thinkwithgoogle.com
2. Increase AOV with bundling
Get more out of your customer by offering a bundle of your product rather than just 1 unit
Will work better for some product than others, esp replenishable like soap, beverages, beauty
Make the bundle into a variant on the product listing
Get more out of your customer by offering a bundle of your product rather than just 1 unit
Will work better for some product than others, esp replenishable like soap, beverages, beauty
Make the bundle into a variant on the product listing
Use the bundle app to keep the inventory levels in sync since the variant would just mark 1 product sold, whereas in reality, it's actually 3 products sold
Price the bundle at a discount
App: apps.shopify.com/bundles?utm_caโฆ
Price the bundle at a discount
App: apps.shopify.com/bundles?utm_caโฆ
3. Add Google Analytics to your site
For Shopify:
Online store -> Preferences -> add GA code
Turn on Enhanced Ecommerce
support.google.com/analytics/answโฆ
analytics.google.com
Helps you see where your traffic is coming from to make informed decisions on where to allocate spending
For Shopify:
Online store -> Preferences -> add GA code
Turn on Enhanced Ecommerce
support.google.com/analytics/answโฆ
analytics.google.com
Helps you see where your traffic is coming from to make informed decisions on where to allocate spending
4. Add Facebook Pixel to your site
Ever wonder why you visited a site and you see ads for it for the next 40 years? It's because there was a pixel placed on the site
This helps you keep track of visitors to your site to re-market to them later on
Ever wonder why you visited a site and you see ads for it for the next 40 years? It's because there was a pixel placed on the site
This helps you keep track of visitors to your site to re-market to them later on
5. Add a Snapchat pixel
Detailed guide here: getelevar.com/how-to/setup-sโฆ
Even if you aren't planning to run snapchat ads right now, it's always good to have these on your site so that when you do Snapchat ads, you will start with a ton of data rather than starting from scratch
Detailed guide here: getelevar.com/how-to/setup-sโฆ
Even if you aren't planning to run snapchat ads right now, it's always good to have these on your site so that when you do Snapchat ads, you will start with a ton of data rather than starting from scratch
Pixels may seem like a super basic thing but it's one of those things that I've seen a lot of my clients missing from their site or they didn't configure it properly. Remember to run tests yourself to see if your visit is registering on the pixel.
6. Collect Emails + SMS
I've bounced between 11 different solutions and at the end still end up loving @privy the most because of its level of customization and integration with other apps to sync data
I like half-page popup for mobile + a footer input field to collect emails
I've bounced between 11 different solutions and at the end still end up loving @privy the most because of its level of customization and integration with other apps to sync data
I like half-page popup for mobile + a footer input field to collect emails
There's no magic time for pop up, it'll be optimized differently for every store. I like to first set it to be 50% scroll or 3 seconds, but I recommend testing that against other times
7. If you do collect SMS and email via Privy, I would collect email on the first screen, with the second screen being a button that leads to an opt-in via the message panel using @PostscriptIO
8. For email pop ups, collapse it rather than making it disappear completely when people x out.
I like to put the collapsed button on the right side of the screen because I find that to be the most accessible spot for the user's thumb
I like to put the collapsed button on the right side of the screen because I find that to be the most accessible spot for the user's thumb
9. Using the Announcement bar
When you're not using the announcement bar to promote a special sale, use this precious real estate to highlight the value prop of your product
When you're not using the announcement bar to promote a special sale, use this precious real estate to highlight the value prop of your product
10. Allow your customers to buy anywhere
It's common to see everyone send traffic to the product page to buy a specific product, but what if you can allow them to buy anywhere?
On Shopify, create a buy button for the product, which will generate an html code
It's common to see everyone send traffic to the product page to buy a specific product, but what if you can allow them to buy anywhere?
On Shopify, create a buy button for the product, which will generate an html code
With this button, you can put it on any landing page like ones made with Shogun, Shopify's blog, Webflow, etc.
Doing this increased our conversion by 3x because we were able to further tell the product's story through a customized landing page
Doing this increased our conversion by 3x because we were able to further tell the product's story through a customized landing page
11. Directly discount any product
Typically the coupon code share link will only send the user to the homepage, but there's a way to apply it to a product page
Add this to the end of the product URL
?discount=your_discount
ex: yourshop.com/collections/alโฆ
Typically the coupon code share link will only send the user to the homepage, but there's a way to apply it to a product page
Add this to the end of the product URL
?discount=your_discount
ex: yourshop.com/collections/alโฆ
12. Find products to cross-sell
Super simple way to increase your cart value -> cross sell
On Shopify:
Analytics -> Reports -> Behavior -> Online store cart analysis
Super simple way to increase your cart value -> cross sell
On Shopify:
Analytics -> Reports -> Behavior -> Online store cart analysis
13. Here's a thread of my favorite apps to use to boost Average Order Value (AOV), Conversion Rate (CVR) and Customer Retention Rate (CRR)
In terms of the best eCommerce platform to use, I've used Shopify for the past 8 years and dabbled around other platforms for my clients, but nothing compares to the accessibility of Shopify for all levels of merchants
Get your 14-day trial here: shopify.com/?ref=trendyco
Get your 14-day trial here: shopify.com/?ref=trendyco
14. Make your transaction emails (order confirmation, shipping email) make you more money; customize the layout using the Orderly Emails app
App: apps.shopify.com/email-templateโฆ
Can add coupon and product recommendations to get second purchases
App: apps.shopify.com/email-templateโฆ
Can add coupon and product recommendations to get second purchases
15. Calculating the actual conversion rate
Your Shopify CVR is calculated based on (purchase/online store sessions)
Multiple sessions could mean same person visited your site in diff times of the day
In reality, it should be (purchase/visitor) This counts unique visitors CVR
Your Shopify CVR is calculated based on (purchase/online store sessions)
Multiple sessions could mean same person visited your site in diff times of the day
In reality, it should be (purchase/visitor) This counts unique visitors CVR
The kickass way to build a landing page for higher conversions
16. Faster page load speed = higher conversion
Use gtmetrix.com to test your page loading speed
Third-party apps typically weight down your site a lot so be careful with installing apps that you don't reaaaaally need
Use gtmetrix.com to test your page loading speed
Third-party apps typically weight down your site a lot so be careful with installing apps that you don't reaaaaally need
Aim for <10 second page load speed and B+ on page speed score. the load time will typically fluctuate +/- a couple seconds
Image heavy site will take longer to load
But you can mitigate this a little by following some image compression best practices
Image heavy site will take longer to load
But you can mitigate this a little by following some image compression best practices
The two primary things you need to consider are the file format and type of compression you use.
Just by choosing the right combination of file format and compression type you can reduce your image size by as much as 5 times.
Just by choosing the right combination of file format and compression type you can reduce your image size by as much as 5 times.
There are several types of files you can use:
PNG โ higher quality images, but larger file size. Good for transparent bg
JPEG โ Standard, uses lossy and lossless optimization.
GIF โ Uses 256 colors. Itโs the best choice for animated images. It only uses lossless compression.
PNG โ higher quality images, but larger file size. Good for transparent bg
JPEG โ Standard, uses lossy and lossless optimization.
GIF โ Uses 256 colors. Itโs the best choice for animated images. It only uses lossless compression.
Learn more about file type and compression best practices here: kinsta.com/blog/optimize-โฆ
I use tinypng.com to compress my images before i upload them to my site
I use tinypng.com to compress my images before i upload them to my site
oops twitter formatting got this lost in the mix
17. The IG highlight on your profile is a valuable piece of real estate to acquire new customers
Post your evergreen offer here to turn visitors to your IG into potential buyers on your website
Post your evergreen offer here to turn visitors to your IG into potential buyers on your website
18. Shameless plug, my firm helps dropshippers solve logistics and supply-chain issues by handling all of it through our team in China + our special line with China Post to deliver products from China -> US in as little as 6 days
drophaus.co
drophaus.co
19. Reduce the amount of time you need to spend on writing or long zoom calls for teaching your team X
shoot a loom video of you doing the task, send the video to them to learn, and ask them to write out the SOP in a doc based on your video
You saved time and got an SOP
shoot a loom video of you doing the task, send the video to them to learn, and ask them to write out the SOP in a doc based on your video
You saved time and got an SOP
nugget from @ecomchasedimond
