@binghott has spent $600+ million in ad spend for Fortune 500 companies and viral DTC companies

I asked him how to scale with paid ads 👇 1/ Meet your customers where they are

I test a ton of eCommerce tools every month and here are my recent favorites 👨🏻‍🍳💋

Chances are you've never seen these before

These aren't sponsored, just genuinely love them and have been using them 1. Bounty - earnbounty.com is a cashback program to incentivize your customers to post about you on Tiktok. paying on a $10 CPM model

- Customers are motivated to make videos that get a ton of views

- Democratizes the creator program to everyone, not just influencers

If you guys haven't tried wearing @JambysTime, you need to get one asap. It's the most comfortable thing to wear if you WFH or just want to chill at home

I chatted with @andrewlgoble on how their idea for boxer briefs with pockets became a multi-million dollar biz

👇🏼 Most brands you talk to have most of their team in marketing, but Jambys is the other way around. Andrew is the only full time marketer at Jambys

You can hear his voice across Jamby's copy and their dedication to product really showed in all their launches

Here are 10 websites I bookmarked that help me as a marketer

In no particular order of importance

👇🏼 TinyWow
tinywow.com

Quick conversion tool for most needs yo uhave

Like removing background image, PDF to JPG, compressing PDF, etc

You might have seen or heard about Revolve Festival, a party that clothing company Revolve host every year during Coachella Weekend

But did you know it's actually one of the most brilliant and high ROI influencer activation campaign? Influencer marketing is tough, getting influencers to post at the same time is tough, paying influencers to post is expensive

So how do you solve it all in one weekend?

Revolve festival

Stop sending boring texts that just ask your customers to buy your products with a big coupon code💀

Here are 5 ideas to make your SMS channel more fun 👇🏼 1: shameless plug, we ran a fun Euphoria theme SMS campaign that engaged our customers, asking them to text us for a surprise

Find culturally relevant topic that your audience will love, and make it fun for them to text you back

I got to sit down with the $100M email marketer @ecomchasedimond to figure out why his emails just work better than anyone else's

3 Key Takeaways 👇🏻 Keep it simple and be direct

Most people wake up with dozens of emails in their inbox and they only spend seconds on it before swiping away

Declutter and be direct about what you're asking of them, whether it is for their attention to read or to click a link

How can a healthy, prebiotic soda catch the eyes of those who love Coca-Cola?

I asked @eliweisss how a simple DTC product could attract the largest manufacturers like Target.

Read more about this growth hack: 🧵 The answer? Two words. Customer Service.

The execution has to be flawless, meaning you gotta listen to your customers. After all, they are the ones that are directly telling you what's right and what's wrong.

In the 8 years that I've been in the eCommerce space, I've made a ton of mistakes, costing me millions of dollars + wasted time

I can't go back in time to tell myself my learnings, but hopefully, I can help aspiring founders

So here are my learnings 👇🏼 1/ Stability over hypergrowth

3 years ago we cracked FB ads for one of our brands, scaling from 100k a month to $1.3M a month in a few weeks

On the surface, we were printing money, 'scaling to the moon'

In 2017 I got into an Uber after SXSW in Austin and had a conversation that made me want to build in public and teach eCommerce

Short thread incoming so bear with me here The driver was in his 40s, was a brilliant mechanical engineer until he became disabled and couldn't do his work anymore

The topic of what I do came up, and at the time, I was building my company meme bible, so I told him I did eCommerce to keep it simple

It's clear that @klaviyo dominates as the #1 choice for an ESP

Here are some ways you can supercharge your efforts on email + some resources that will help 👇🏼🧵 First, some places for inspo

Every email in every category that's sent out daily:
milled.com

Copywriting:
marketingexamples.com

Email examples
reallygoodemails.com

A little over 2 years ago I started @doebby with $500 and bootstrapped it into an 8-figure brand

It started off as an experiment to see how much I can do with as little money as possible

Here are some learnings from building a brand in an ultra-saturated market 👇🏼 Be Scrappy

Our first photoshoot was shot in my apt with materials I bought from Walmart. I learned how to edit the pictures on the phone. Without a lot of $, you think outside of the box out of necessity. We used a mix of pictures we shot + influencer UGCs to build our library

Quick game for everyone

This year we spent over $3M through Settle and didn't give up an ounce of equity

If you need cash flow and don't want to raise money, Settle is the quickest option to extend your payment terms without the high fees that other providers are charging It has allowed us to scale our business by investing in R&D and preparing inventory ahead of time. We used to buy 2-3 months of inventory at a time and now we can buy 4-5 months to hedge against bumpy supply-chain timelines

Been a happy customer of @PostscriptIO for 1.5 years now and I don't think I can use any other provider

While SMS platforms may have similar features on the surface, the way that PS approaches their product and customers is very different

Reasons why I'm a forever customer👇🏼 Postscript isn't one of the largest SMS platforms out there, and that's actually a good thing

This means they're able to iterate faster, give customers more time and attention, and focus on experience over profit

How to start an eCommerce brand if you have 0 clues where to start 👇🏼

🧵 Obviously can't condense everything into a tweet thread but I'm going to give you all the high-level things to get a glimpse into the process

8 things I learned doing eCommerce for 8 years

These will save you a lot of trouble that I had to go through via trial and errors

🧵 time 1. Know your hero product and double down on it

Don't try to expand your product collection just to look like a big legacy brand, you'll exhaust your cash quickly and lose focus

This topic came up in my DTC Discord recently so I wanted to make a post on how to increase your AOV with one single app

There are a few places to upsell to your customers: homepage, PDP, cart, checkout, etc

Most people use 2-3 apps to do the above, here’s how to do it in 1 First, why is upsell/cross-sell important?

For the brand, it helps increase AOV and move inventory

For the customer, they get recommendations to complete a set (sometimes save w/ discount)

Upsell = Make your drink a large
Cross-sell = Add fries to your order

So here's my 4-month review after using @juniphq for Doe

- Incredibly easy to set up
- Much more affordable compared to alternatives
- Customer service is top notch
- Fully customizable emails via Klaviyo

Here are some ways we used them to generate more smiles 1. We paired it with @hiwonderment so that we only send review request emails when an order has been delivered. This is done via Klaviyo with the event triggers sent from Wonderment

No one wants to get asked to leave a review before they get their package, this fixes it

When I first started with my SEO agency my website got 1,800 monthly organic traffic worth $584

Today, it generates 27,000 organic traffic every month that is worth $162k

We rank for 4,700 organic keywords as opposed to 192

Some stuff we did 👇👇 1. We built out the AMP pages for the website

AMP is a framework from Google that strips down HTML copies of your website to make it load faster for mobile users

You can load an AMP page in less than a second ⚡️

y'all, i'm about to sing

I just worked with the most incredible creative agency that helped us get the creative refresh we need on Facebook, CPC went down, and our CTR outperformed other assets in the collection I've honestly never used a creative agency for ads before, and didn't know what to expect and whether or not investing money into creatives would be worth it over putting it all in ads

hear me out, if your current email collection popup is
< 14%, there's a way to triple that

We 3x our email sign up on Doe with a tool that you can install today I've been using the @OctaneAI Quiz for a few months now, and I'm starting to believe that if you don't have it installed on your store, you're literally leaving free money on the table

Have you ever looked at your email pop-up conversion rate and wish it could go higher?