Me : That can be perfectly reasonable. It is right to refuse to tolerate the intolerance of others. There is no place for bigotry, hatred and ignorance in society. These are not virtues.
Me : Values are things and qualities we consider as important as described by belief. They are statements of belief.
Principles are the rules by which we operate as described by action. They are statements of action.
Practices are how we do things.
Me : That's ok, it's not ready yet. Do you use mapping?
X : No.
Me : Focus there. Gain situational awareness of your competitive landscape first. Ignore culture.
X : But culture is really important.
Me : Yes but people can't describe it.
Me : If you can't even describe the field you're exploring then everything is going to be stumbling in the dark. We've also no references or past points to learn from because we didn't even understand the past context.
X : But I read ...
Me : Worse than that, it's complex, complicated, chaotic and simple all at the same time. Which is why I'm still working through culture. If it was easy then it would have been done long ago.
Me : No idea. At the moment I've edged open the door to look at culture through the use of a map. The problem with culture is language is part of it, so you can't describe culture using language .... hence the need for a map.
Me : Godel's incompleteness theorem. If language is part of the model of culture then good luck in trying to create a complete and accepted definition of culture using language. You'll have to go outside of language and stories to explain it.