In #iOS14, Apple has redesigned tracking control. Previously, this was a Limit Ad Tracking switch buried at the bottom of this list under Advertising. Now it’s renamed Tracking, moved to the top, and rewords the switch into less slithery language. Disclosures are interesting. 
It’s groundbreaking how Apple has finally bridged the gap in clear language between privacy controls and anti-fraud. They acknowledge how private information is used to fight fraud. In other contexts, these subtle distinctions are impenetrable for ordinary users to comprehend.
Moving adtech to private on-device ad targeting away from the GDPR violative data breach by design status quo should have the fringe benefit of foiling fraudsters and so, in turn, reducing the need for such aggressive anti-fraud mechanisms in the first place. Win win win.
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