People buy luxury goods in order to showcase how rich they are.
It's precisely b/c they're useless that it brings high status, b/c only wealthy can afford them.
The message is: "I'm so rich I can afford to waste money on this."
And in a remote world, they're harder to show off.
Thus, they're less reliable as indicators of social status.
Amplified by social media, status has shifted to the beliefs we express.
Hence, Luxury beliefs.
"Jared Diamond has suggested that one reason ppl engage in displays such as drinking, smoking, drug use, & other costly behaviors is b/c they serve as fitness indicators.
The message is:'I’m so healthy that I can afford to poison my body and continue to function".
They're the ideological equivalent of a luxury good: They signal how well-off people are that they can afford to have beliefs that make them worse off
But since being high status means avoiding what the masses are doing, as soon as the masses adopt them, the elites drop them.
It'd be as if the masses bought a ton of expensive shit they didn't need & became saddled w/ debt.
The elites are in a better position to experiment since they can afford protection (& abortion if needed) & can recover thx to financial/social capital.
Then a new luxury belief emerges, while the old one causes chaos for the masses
Goods could only cause limited damage b/c they were expensive. Beliefs are free & viral