Krating Daeng has come all the way to what we know today as Red Bull.
Within 30 years of establishment Red Bull currently enjoys highest market share in energy drink with 6.302 billion cans sold in the year 2017. #RedBull
A Thread
In 1976: @ChaleoYoovidhya founder of TC Pharmaceuticals in Thailand introduced an energy drink called @MyKratingdaeng which means “red gaur” in English.
Soon this energy drink became popular among workers as it allowed overcoming fatigue & gave instant energy for double shift.
In 1980: It was exposed to global market.
Turning Point for Red Bull:
While on holiday in Thailand, Austrian entrepreneur found an energy drink Krating Daeng which actually cured his hangover and jet lag. #startups
Seeing this as an opportunity he met the founders of Krating Daeng & offered them 49% share in the co. if they wud allow taking modified version of the energy drink globally. #innovations@MyKratingdaeng@dietrich@redbull
They accepted & Austrian co called Redbull GmbH was founded in 1987.
In 1987: First Red Bull canned drinks was on market & The ingredients were modified to suit local taste which later varied from one country to next to the next based on the food-safety laws of that country.
Expansion of Red Bull:
In 1992: It has started to export to Hungary and Slovenia.
In 1994:Red Bull was introduced in Germany and United Kingdom.
In 1997:It became a huge success and was able to enjoy 75 % market share of American energy drink.
The Co. mainly emphasised on Word of mouth marketing and promoted with the slogan “RedBull gives you Wings”.
However, it gained some criticism for its marketing tactics using extreme sports, and for its health risks.
Thankfully, the European Food Safety Authority (EFSA) and similar agencies in other parts of the world have ruled that the levels of caffeine, taurine and glucuronolactone used in Red Bull and competing energy drinks are safe.
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@amerix@FitFounder 1/16 I tried deep-diving into some of the learnings from @JamesClear . In such simple words Atomic Habits gives such a great framework as to how to go about in life.
Sharing some of those learnings for common benefits.
A Thread
@amerix@FitFounder@JamesClear 2/16 Whatever habits are normal in your culture are among the most attractive behaviors you will find.
@amerix@FitFounder@JamesClear 3/16 For this exercise, first action item is to write down your desired identity. Only if you are aware of who you WANT TO BE, would you be able to decide the best in the world around you.
1/17
Nothing's better if you are passionate about something. But there is nothing to worry at all if you are yet to find out what you are passionate about.
A Thread on "Finding Flow in Everything you Do" from Ikigai
2/ 17
Enjoying whatever you do in life is not a factor of finding that special something alone but its a way of life where you celebrate whatever you do.
3/ 17
Flow is a state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.
(1/11) You may think that you are great at delegating things.
You could also think that your subordinates don't inspire confidence in you.
But believe me Tim's clarity on Delegation makes using it a no brainer.
A Thread:
(2/11) Why Delegate?
Your Goal should be to free your time to focus on bigger and better things. If you are spending your time on chores and errands that could be spent better elsewhere, only you are responsible for sorting it out.
(3/11) What & When to Delegate :
1. When you are clear about your tasks : Refine your rules and processes before adding people. Using people to leverage a refined process multiplies production; using people as a solution to a poor process multiplies problems.
Times have changed, there is excess of data everywhere. Data is being overly monetised. Authors and other content creators are generating lot of revenue, hence information available for consumption is increasing multifold everyday.
This demands a new skillset of being able to find the right dose of information that is important for you.