Profile picture
, 9 tweets, 6 min read
My Authors
Read all threads
New Post: as media companies become record labels, creators become rock stars & the business changes for the better.

This is the age of the Renaissance Creator.

In the passion & ownership economy, creator's now become micro labels themselves.

How?

/1

medium.com/@jarroddicker/…
The Renaissance Creator - the hybridization of the individual as both a creator & an entrepreneur. It's those who have built a career in media or journalism & now decide to become entrepreneurs, & those who have built a career in biz or tech and now decide to become creators.

/2
By going independent, the creator is aspiring to not only create, but willingly assume the management and business of their entire self. This acceptance of responsibility as a formula for success will dictate a creator’s desire to go independent and develop a micro-label.

/3
Newsletters as mixtapes.

link.medium.com/pYDwpCdVx8

/4
Newsletters as a Napster (moment)

link.medium.com/U9YmbxiVx8

/5
Curation as Playlists

link.medium.com/U9YmbxiVx8

/6
Creator platforms as Free Markets

link.medium.com/U9YmbxiVx8

/7
This world is accelerating.

link.medium.com/w1t5dAwVx8

/8
huge thx to @joshelman @JayCoDon @WebBarr for editing/reading.

huge inspo thx to @ljin18 @web @TheKendallBaker @RuncieDan @seyitaylor @nbashaw @fkpxls @austin_rief & the too many to count building awesome new opportunities in the creator world

medium.com/@jarroddicker/…
Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with JD

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

More from @jarroddicker see all

Profile picture
JD
@jarroddicker
New Post: The media companies of tomorrow will look a lot like record labels of today.

The best platforms/publishers will prioritize talent to build a business that puts creator reputation + brand reputation + operations at its core. How? Why?

*click*
medium.com/@jarroddicker/…
In the record industry, talent is the driving force behind the business. In media, traditionally, the economics place value and attribution on brand driven products that put an emphasis on audience (advertising) and “all you can eat” consumption behaviors (subscriptions) /2
Media companies have always been talent companies but their business models don’t reflect that. That’s because while talent was a driving force behind their business, the financial focus was tied closer to content ownership and distribution (owned processes) /3
Read 9 tweets
Profile picture
JD
@jarroddicker
Business models are product strategy.

Revenue is a proxy for how we serve customers & should create something new (a blend of advertising/consumer or new service).

Reading @risj_oxford report & seeing media/journalism once again going in the wrong direction.

Thoughts /1
@risj_oxford When polled “What’s the most important revenue stream for my company going forward?:

Reader Revenue: 50%
Reader Revenue & Advertising: 35%
Advertising: 14%

Concerns:

1) No new revenue. "A blend of/outside ads/subs"
2) No acknowledgment of The Passion Economy (@ljin18)

/2
@risj_oxford @ljin18 Media leaders need to go beyond advertising & subscriptions. Branching beyond a singular business model is critical. Pivoting from one (ads) to another (subs) is the definition of insanity. This requires both operational (how things work) & inspirational (value) reinvention.

/3
Read 10 tweets
Profile picture
JD
@jarroddicker
Media companies, while fighting against social platforms, are exposing what their value in the ecosystem actually is; being an agency & platform for creators. The role of a media company will mimic that of record labels; real value as operators, not as a voice. What do I mean? /1
People say media cos are going away, or that we just have too many media cos (I'm one of them!). The volume is the exact reason why there isn't enough ad $ and soon won't be enough sub $ to go around. It's not that these models don't work, there just are too many platforms. /2
The problem is, it's hard to create new revenue streams. Isolating your value to a brand or consumer is limiting, & making it interoperable means forfeiting exclusivity & ownership. Also, many don't have the opportunity to take these risks. But a model as operator works. Why? /3
Read 10 tweets

Embed code for your website

×
Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!