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TCG @tcg_crypto https://t.co/iLR0OcY1Mf ⚑️ merry prankster @darkstardao ⚑️ fmr WaPo, huffpo & music hack ⚑️ the only rule is it begins πŸ’€,⭕️
Jerome Ku Profile picture 2 subscribed
Sep 29, 2021 β€’ 13 tweets β€’ 13 min read
6 months of @darkstardao. 12 essays on Web3.

In order--

March 1, 2021: A New Media Structure: The Ownership Economy

by @jarroddicker @Flynnjamm @patrickxrivera

darkstar.mirror.xyz/srmoGiN_1pg_to… /1 March 8, 2021: NFTs Need an Audience: Utility, Consumption and Building New Worlds

by @jonathanglick @tweettal @jarroddicker

darkstar.mirror.xyz/bOWhYyX4u5mY0A… /2
Sep 15, 2021 β€’ 7 tweets β€’ 4 min read
new from @darkstardao:

Most of today’s Web3 neighborhoods are following the history of McMansions; building 10,000 β€˜homes’ in the middle of nowhere hoping people move in.

NFTs communities can be awesome, we just need to start building inside of them.
darkstar.mirror.xyz/VTLvmo0xzs6I9Y…

/1
we are entering the age of living online. As with the β€˜real world,’ the things we own enable important connections to other people. /2
Sep 13, 2021 β€’ 4 tweets β€’ 1 min read
wait until media companies learn that they can use NFTs to create a secondary market around membership, content & community. what does this look like?

today, you pay $ in exchange for access to content. that relationship breaks as soon as the content becomes non-essential & you decide cancel your subscription. there is no penalty in leaving and usually it's cheaper to come back.

so why NFTs?
Jul 30, 2020 β€’ 9 tweets β€’ 6 min read
New Post: as media companies become record labels, creators become rock stars & the business changes for the better.

This is the age of the Renaissance Creator.

In the passion & ownership economy, creator's now become micro labels themselves.

How?

/1


medium.com/@jarroddicker/… The Renaissance Creatorβ€Š-β€Šthe hybridization of the individual as both a creator & an entrepreneur. It's those who have built a career in media or journalism & now decide to become entrepreneurs, & those who have built a career in biz or tech and now decide to become creators.

/2
May 28, 2020 β€’ 9 tweets β€’ 6 min read
New Post: The media companies of tomorrow will look a lot like record labels of today.

The best platforms/publishers will prioritize talent to build a business that puts creator reputation + brand reputation + operations at its core. How? Why?

*click*
medium.com/@jarroddicker/… In the record industry, talent is the driving force behind the business. In media, traditionally, the economics place value and attribution on brand driven products that put an emphasis on audience (advertising) and β€œall you can eat” consumption behaviors (subscriptions) /2
Feb 19, 2020 β€’ 10 tweets β€’ 8 min read
Business models are product strategy.

Revenue is a proxy for how we serve customers & should create something new (a blend of advertising/consumer or new service).

Reading @risj_oxford report & seeing media/journalism once again going in the wrong direction.

Thoughts /1 @risj_oxford When polled β€œWhat’s the most important revenue stream for my company going forward?:

Reader Revenue: 50%
Reader Revenue & Advertising: 35%
Advertising: 14%

Concerns:

1) No new revenue. "A blend of/outside ads/subs"
2) No acknowledgment of The Passion Economy (@ljin18)

/2
Sep 7, 2018 β€’ 10 tweets β€’ 3 min read
Media companies, while fighting against social platforms, are exposing what their value in the ecosystem actually is; being an agency & platform for creators. The role of a media company will mimic that of record labels; real value as operators, not as a voice. What do I mean? /1 People say media cos are going away, or that we just have too many media cos (I'm one of them!). The volume is the exact reason why there isn't enough ad $ and soon won't be enough sub $ to go around. It's not that these models don't work, there just are too many platforms. /2