During the Q&A portion of WWE's Q2 earnings call, Vince McMahon was asked about ratings being soft lately and what can be done to change them. McMahon points to the audience being integral to WWE, but says they can have better storylines/new characters/more non-wrestling content.
To clarify that last line (cause I ran out of room), he basically said more content that takes place outside of the ring. I'm assuming they meant stuff like the Street Profits/Viking Raiders sports battles.
"Why do you think AEW and NXT have bounced back better from the initial COVID shock than Raw and SmackDown?"
Vince basically says they are new and that WWE needs to make Raw/SmackDown feel more new as well to help with things.
Vince basically says they are new and that WWE needs to make Raw/SmackDown feel more new as well to help with things.
Regarding international expansions like additional Performance Centers, it was confirmed during this call that the uncertainty of COVID has caused things to slow down in that area for now.
