1/x Unpopular opinion...

This thread went viral yesterday on REtwit.

Am I the only one who thinks the last thing the retail sector needs right now is gov backed loans?

We’re coming off a great economic run. Margins in these businesses are incredibly slim.
2/x How are companies like Jersey Mikes, Massage Envy, Moes Southwest going to take on a bunch of debt right now and possibly pull out of it?

The next 18 months will be brutal. 1/2 the volume as the previous 18 months of they’re lucky.
3/x This guy (whos had a doomsday attitude since March BTW) wants to open up the floodgates to get them capital?

Are things going to get better for retail? Not for a while...

They can’t get debt because they can’t afford debt. Period.
4/x Hibernate, use PPP money, cut costs and wait for stimulus. Don’t take debt to throw good money after bad.

The companies that stop spending and restructure for the post-Covid world will survive.

The ones with interest payments they couldn’t afford before Covid will die.
5/x we should absolutely not put tax dollars out in the form of SBA loans to retail chains right now.

Stimulus? Sure. Non-guaranteed debt? Sure.

But long term guaranteed debt as we know it and did it the last 10 yrs?

Am I the only one who thinks that’s silly?
6/6 I’m sure a lot of people a lot smarter than me will be able to put me in my place and educate me.

What am I missing?
It’s a debt crunch. In some cycles debt gets harder to get. That’s what we prepare for as business owners. I’m confused at the response. Levering up right now isn’t the answer.

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More from @sweatystartup

Feb 12
People complain when I block them.

I block two types of people to make my feed better for myself & my followers:

Morons. (make a dumb ass statement, block)

Assholes. (make a rude, snarky comment with ill intentions, block)

Everyone should do this on twitter.
This is a very big part of fostering educated, respectful conversation as replies to your tweets.

Which makes you a better follow.

Which surrounds you with smarter people who are more respectful.

It's your Twitter.

Play offense, not defense.
The hive mentality is very real on all of social media.

One negative comment on your stuff and all the losers in their parents basement who want to see the world burn come out guns blazing.

Things get negative and brutal very quickly.

Nip it!
Read 4 tweets
Feb 11
I met a guy who built a $3m house in the FL keys. $150k boat out front.

He barely speaks English and his wife doesn’t at all. Came to America 10 years ago.

He operates 4 food trucks that serve lunch to folks on big construction sites.
No swanky brand. No special food. No routing software. No email. No marketing. No huge investment or new idea.

Just giving the people what they want.

But simple “not new” businesses like this don’t get the headlines do they?
I asked him if he always knew he’s become an entrepreneur.

He didn’t know or understand that word in English.
Read 4 tweets
Feb 11
Most wealthy people are totally out of touch.

They can’t relate to the avg American in the slightest.

Yet they found and fund 99% of new companies.

Maybe that’s why “ready to cook meal delivery” companies burned through hundreds of millions and none will work.
Amazon has lost hundreds of millions spending $15 to deliver a $10 item the next day.

Peloton does $400m in revenue selling $2,000 bikes and spends $600m to do it.

Tesla is a great car that 2% of the population can afford and loses billions without taxpayer dollars.

WTF.
The avg American watches Mr. Beast on YouTube, shops at Walmart, and is struggling to make rent.

All of those things should be required experiences in silicone valley.
Read 4 tweets
Feb 8
How to buy a self storage facility -

A thread:
First, get on google maps and search "self storage".

Make a spreadsheet of all of the mom-and-pop facilities within 2 hours of where you live.

Rural is fine. Suburbs are fine. You likely don't want to afford the ones in the big cities.

Avoid the REITs.
Call them up and say -

"My name's Nick and I'm interested in making you an offer to buy your facility. I'm not a broker and I don't need much information to make you an offer. I'm not trying to low ball you or waste your time"
Read 30 tweets
Feb 6
Over the last 36 months my partner and I have:

Sourced, financed, and acquired $64 million worth of self storage (1,060,283 square feet, 41 properties) and raised $21m in investor capital.

And now we operate it with our team of 38.

A thread on what I've learned:
Real estate can be over-complicated to that point that its unapproachable.

When we built our first building back in 2017 we didn't know how cap rates were calculated or what a debt yield was.

We had a basic spreadsheet and a gut feeling we could out-operate the other players.
The lesson:

Get the big things right.

For us it was:

Operations
Asset class / market selection
Lease up / revenue projections

It turns out we were right and it worked.
Read 23 tweets
Feb 5
My sons are going to grow up very involved in the family business.

They won't be allowed to head off to college until they source, negotiate, syndicate, close and operate a piece of real estate (with my guidance and co-sign, of course).
I'll put them on the phones to call owners until they get a deal.

They'll underwrite it and build the models.

I'll put them on an airplane with a presentation (alone) to see bankers and pitch LPs.

They'll use broom to sweep the units. Take the calls from angry customers...
They won't be given anything - they'll need to earn it all.

They'll learn the value of a dollar by working for it.

They'll be humble and open minded.

They'll learn how to sell themselves and their ideas.

I'll show them how to treat a woman (their mother) with respect.
Read 6 tweets

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