Thread by @thisiskp_

“How do you find an audience who needs you?”

By shipping content that has a clear X and Y.

X = a specific set of people

Y = something they’re aspiring to do well but could use some assistance (crutch)

Let me elaborate 👇🏽

(A thread 🧵)

Riches are in the niches 💰

This is an age old advice but no one seems to get it

It feels very limiting to a creative person to just narrow down your curiosity

But building an audience is about adding value consistently and you can’t do that well if you are too broad

Pick a niche 🎯

Eventually you can go broader but in the beginning, start small and find a niche

It starts with picking X

X = a specific set of people

Don’t go out of your line of sight here. Find people with a similar identity as yours. Designers/ devs/ consultants etc

Pick an aspiration 🚀

Once you identified the group, pick an aspiration they’d die for (Y)

Your content will not work if there’s no gravitational pull

A lot of people struggle here because it has to very specific

You have to experiment a lot here

Let’s review some good examples:

Trends.vc was built by my friend @DruRly

X = VCs & founders (very clear group)

Y = aspiring to discover opportunities before others

His content is a crutch that helps X achieve Y week after week

He built trust w quality

Another example is buildinpublic.xyz

X = founders/makers

Y = aspiring to build an audience for their products or projects

BIP serves content that assists X in that journey of Y by sharing interviews, insights, tips and resources etc

The more powerful, relevant and meaningful Y is to X, the stronger your word of mouth would be 😀

And trust me, word of mouth is the holy grail of marketing ⚡️

I had learned a lot of these lessons on niches thru failure & experiments so I’m always willing to share/help others

If you loved this advice, please get started on building an audience

You’ll never regret it!

RT this thread for reach or reply below for questions

Thanks for reading 🙏