Some musings and tips to help in this process:
Answering "what did we find" may be enough for an M.A. thesis or journalism story.
BUT most research articles and doctoral dissertations require interpretation and explanation.
Two simple heuristics. Ask yourself:
"What can people know, explain, or illuminate in a new, better, or more nuanced way because of my research?"
"What is it that I have a case of?"
Abstracting up, we could say, "This is a case of communicating compassion to someone who is angry."
So then, go back, re-examine the data. Be critical of your claims & abstractions. Nuance, adapt. Talk to (kindly critical) others. Modify & rework.
Rinse. Repeat.
And remember that, by definition, an iterative process means no one gets it perfectly the first time around. 🤓