Thread by @acfou

@kickstand @robinberjon oh, ok. very simple (since it is still not clear to you or the IAB)

throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money

@kickstand @robinberjon publishers should rip all the 3rd party ad tech out and work with one partner or ad server (as few as possible)

great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically

wired.com/story/can-kill…

@kickstand @robinberjon and marketers should pull spend until they saw a change in business outcomes, any change whatever

that's because their spending on all the privacy-invasive ad tech in the middle was wasteful and useless (did not drive any incremental biz outcomes)

will solve the fraud prob too

@kickstand @robinberjon all fiction perpetrated by ad tech companies, and echoed by IAB, ANA, 4As, TAG, that led to the waste of BILLIONS of dollars over the last 10 years

all of this is part of the #BadTech industrial complex that advertisers and publishers are waking up to

linuxjournal.com/content/what-s…

@kickstand @robinberjon as they take more of the programmatic pieces in-house, they are seeing more clearly the fraud perpetuated by the IAB, ANA, 4As and TAG ...

all of which were entirely preventable (like a preventable disease) if the key parties (advertisers and publishers) had the right data

@kickstand @robinberjon the marketers that I work with have been making their own journeys of weening themselves from all this crap, despite industry trade associations, like yours, trying to convince them you could do something about it (but hadn't for a decade)

forbes.com/sites/augustin…

@kickstand @robinberjon this is the LITERAL adtech crap that we are solving for -- i.e. removing

NONE of it has led to better outcomes for marketers (just more crap large numbers) and NONE of it has led to more ad revenue for good publishers (more fraud, dollars to bad guys)

adsbydomain.fouanalytics.com/q/hollywoodlif…

@kickstand @robinberjon yeah, the entire adtech baby out with the bath water

advertisers, publishers, consumers (i.e. the entire, original Internet) deserve a complete "do over"

@kickstand @robinberjon and the crap efforts like Project Rearc and this new Partnership for Responsible Addressable Media will be yet more examples of the failures of the IAB/trade associations to do anything real for the last DECADE

the appearance of doing something is not the same as doing something

@kickstand @robinberjon the tsunami is coming, and you're not prepared; these last-ditch efforts may dupe some marketers (who don't think for themselves) to keep paying the IAB and ANA and wasting their money

the smart ones have already moved on and prepared otherwise

@kickstand @robinberjon thanks for letting me enlighten you @kickstand , since you haven't been paying attention for what seems to be more than a decade

@kickstand @robinberjon look at all this privacy-invading ad tech crap @PrivacyMatters @POSMarketer @PrivacyCDN @markpilip @dsearls @dmarti @nandoodles @catthekin @WolfieChristl

https://twitter.com/acfou/status/1291050859720323072

@kickstand @robinberjon @PrivacyMatters @POSMarketer @PrivacyCDN @markpilip @dsearls @dmarti @nandoodles @catthekin @WolfieChristl yes, it will .. and it's now coming soon

forbes.com/sites/brucerog…

@kickstand @robinberjon @PrivacyMatters @POSMarketer @PrivacyCDN @markpilip @dsearls @dmarti @nandoodles @catthekin @WolfieChristl all of this adtech crap is making ad fraud easier and enabling ad dollars to flow to cyber criminals, fund hate speech and disinformation, kill real news @DisinfoIndex @brooklynmarie @runltb @HKingaby

forbes.com/sites/augustin…

@kickstand @robinberjon @PrivacyMatters @POSMarketer @PrivacyCDN @markpilip @dsearls @dmarti @nandoodles @catthekin @WolfieChristl @DisinfoIndex @brooklynmarie @runltb @HKingaby the IAB's "efforts" to protect consumers' privacy have yielded exactly ZERO (remember AdChoices? -- after 10 years polled consumers have no idea what it is or what it does)

@kickstand @robinberjon @PrivacyMatters @POSMarketer @PrivacyCDN @markpilip @dsearls @dmarti @nandoodles @catthekin @WolfieChristl @DisinfoIndex @brooklynmarie @runltb @HKingaby talk about "solving conflicts of interest" ?

solve yours first -- i.e. the IAB's, ANA's, 4A's interest in member dues, over consumers' privacy

@kickstand @robinberjon @PrivacyMatters @POSMarketer @PrivacyCDN @markpilip @dsearls @dmarti @nandoodles @catthekin @WolfieChristl @DisinfoIndex @brooklynmarie @runltb @HKingaby it's so quaint that you think Project Rearc "starts with consumers' privacy at its heart"

it will yield exactly ZERO after all those committees and working groups (like IAB efforts before it) have watered it down, and shifted it to support adtech's interests

@kickstand @robinberjon @PrivacyMatters @POSMarketer @PrivacyCDN @markpilip @dsearls @dmarti @nandoodles @catthekin @WolfieChristl @DisinfoIndex @brooklynmarie @runltb @HKingaby thank you @brooklynmarie for putting a cherry on top of this thread

https://twitter.com/brooklynmarie/status/1291439557909520384