1/ What I learned from @davenemetz, founder of Bleacher Report, about the future of digital media.
Thread 👇 👇 👇
Thread 👇 👇 👇
2/ Organic Search
• Dave started Bleacher Report in 2005
• The site was built around organic search
• The site grew into one of the largest sports media properties in the world because of SEO
• Dave started Bleacher Report in 2005
• The site was built around organic search
• The site grew into one of the largest sports media properties in the world because of SEO
3/ Shift to Social
• The next generation of media companies were built around social
• Companies like Buzzfeed built their audience by leveraging social networks such as Facebook
• Companies love to talk about distribution, but owning the audience is more important
• The next generation of media companies were built around social
• Companies like Buzzfeed built their audience by leveraging social networks such as Facebook
• Companies love to talk about distribution, but owning the audience is more important
4/ DTC is the Future of Media
5/ Leverage Distribution to Build DTC Audience
• Bleacher Report converted their search audience to two products
• Bleacher Report ran a daily newsletter
• Bleacher Report built a mobile app
• Organic Search -> Owned Audience
• Bleacher Report converted their search audience to two products
• Bleacher Report ran a daily newsletter
• Bleacher Report built a mobile app
• Organic Search -> Owned Audience
6/ Unbundling of Audience Relationship
• The Athletic is unbundling sportswriters
• Substack is unbundling journalists
• Patreon, Cameo, and OnlyFans are building tools to monetize unbundled audiences
• Organic Search -> Owned Audience
• The Athletic is unbundling sportswriters
• Substack is unbundling journalists
• Patreon, Cameo, and OnlyFans are building tools to monetize unbundled audiences
• Organic Search -> Owned Audience
7/ Problems With Substack
• Still need to do pick and shovels work
• If you don't have an audience, it's hard to monetize
• Even if you do have an audience need to be comfortable with no support system such as editors
• Still need to do pick and shovels work
• If you don't have an audience, it's hard to monetize
• Even if you do have an audience need to be comfortable with no support system such as editors
8/ Content Creator vs. Operator
• Very rare people are content creators and operators
• Barstool Sports: @stoolpresidente = Creator / @EKANardini = Operator
• Very rare people are content creators and operators
• Barstool Sports: @stoolpresidente = Creator / @EKANardini = Operator
9/ Rise of One Person Media Company
• @benthompson proved the model, but there are only so many Ben Thompsons
• Media companies are launching pads for rising talent
• Media companies are competing with Substack
• @benthompson proved the model, but there are only so many Ben Thompsons
• Media companies are launching pads for rising talent
• Media companies are competing with Substack
10/ Horizontal to Vertical Media
• Next phase of media companies are building niche audiences
• Eg, Musk Read has 60,000 subscribers
• Media conglomerates like BDG will own a variety of vertical media companies and provide infrastructure to them
• Next phase of media companies are building niche audiences
• Eg, Musk Read has 60,000 subscribers
• Media conglomerates like BDG will own a variety of vertical media companies and provide infrastructure to them
11/ Listen to My Podcast With Dave
https://t co/LfUgJHrkVG?amp=1
https://t co/LfUgJHrkVG?amp=1
12/ Enjoy this tweet? Subscribe to my twice-weekly newsletter to receive original content about the Attention Economy.
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