Thread by @helloitsolly

Testimonials are proven to increase landing page conversion.

Today I'll share how to make them work for your startup's landing page.

Turn more visitors into customers.

A THREAD 👇🏾👇🏾

I've focused on testimonials from customers.

You can also use:

⭐️ customer logos
⭐️ online reviews
⭐️ expert ratings
⭐️ case studies
⭐️ awards
⭐️ news stories
⭐️ customer stats
⭐️ influencer reviews
⭐️directory rankings

on your landing page to increase social proof

First, a recent trend is to take one powerful testimonial and showcase it with a customer photo. You can see this on @hotjar @Autopilotus @buffer and @whereby

.@MemberstackApp @basecamp and @GoodMarketingHQ feature an *extremely* large number of testimonials.

Video testimonials are more engaging and allow for longer-form storytelling.

See the landing pages of @podia and @pipedrive for great examples of video

You can increase testimonial relevancy by allowing visitors to filter by use case, or job title, like @chargebee and @ahrefs

Increase scan-ability, drive interest, and focus on USPs by highlighting the most relevant parts of your testimonials. See @MemberstackApp again

Another trend is to embed public tweet testimonials, like @loom @LiveChat and @NotionHQ.

These feel more authentic; as tweets are likely to be unsolicited, and are in the customers' own words

Can your customers quantify their outcomes with metrics?

This is a really powerful way to demonstrate your product's value.

And seen in testimonials featured on the LPs of @unbounce @Kissmetrics and @GoSquared

Are they from people like your potential buyer?

Use photos, job titles and companies to clearly demonstrate this. Take inspiration from @figmadesign and @lemlist

There were also some leading startups who didn't include testimonials on their homepage.

@HubSpot @Mailchimp and @wistia didn't feature any LP testimonials

.@freeagent didn't feature customer testimonials but demonstrated strong social proof by including awards and customer ratings on @Trustpilot

Finally, it's critical to keep them short. Visitors are scanning your landing page.

Keep your testimonials short and focused on your USP.

See @GoodMarketingHQ @perkbox and @GoCardless

Customer testimonials are critical to increase landing page conversion 📈

Hopefully this thread has given you some ideas for this important section of your startup's landing page.

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