Ten simple golden rules of equity investing. An insightful collection from Aberdeen.
This pretty much sums up everything about investing in less than 500 words.
This pretty much sums up everything about investing in less than 500 words.
Rule 1 - Demand fair treatment of shareholders 
Rule 2 - Be mindful that companies are about people, not assets.
Rule 3 - Remember, balance sheet strength is critical.
Rule 4 - Understand what you're buying
Rule 5 - Be wary of over-ambition
Rule 6 - Think long term
Rule 7 - Benchmarks are just measuring devices.
To beat benchmark you have to deviate from it.
To beat benchmark you have to deviate from it.
Rule 8 - Take advantage of irrational behaviour
Rule 9 - Do your own research
Rule 10 - Make sure that any competitive advantage is sustainable.
