How To Sell Anything
7 Lessons In 7 Tweets
[ THREAD ]
Let's go 👇
7 Lessons In 7 Tweets
[ THREAD ]
Let's go 👇
1:
Introduce The Problem
1. Pick ONE super painful problem
2. Don't discuss more than one
3. Really twist the knife
Understand your target's pain. Do your research.
Introduce The Problem
1. Pick ONE super painful problem
2. Don't discuss more than one
3. Really twist the knife
Understand your target's pain. Do your research.
2:
Reveal The Solution
1. Your solution is the antidote to the super painful problem you laid out in Step 1
2. Solutions are not features
3. They are a VISION for how your target's life improves
Reveal The Solution
1. Your solution is the antidote to the super painful problem you laid out in Step 1
2. Solutions are not features
3. They are a VISION for how your target's life improves
3:
Go Deeper (The Rollercoaster)
1. Begin switching between problem and solution
2. Agitate-resolve, agitate-resolve, agitate-resolve...
3. Use specifics to increase credibility
Go Deeper (The Rollercoaster)
1. Begin switching between problem and solution
2. Agitate-resolve, agitate-resolve, agitate-resolve...
3. Use specifics to increase credibility
4:
Address Objections
1. Objections are a good sign
2. It means your prospect wants to buy!
3. The person is saying “Yes I want this, but can you remove ALL obstacles for me?”
4. Proactively raise and resolve possible objections
Address Objections
1. Objections are a good sign
2. It means your prospect wants to buy!
3. The person is saying “Yes I want this, but can you remove ALL obstacles for me?”
4. Proactively raise and resolve possible objections
5:
Provide Testimonials
1. Someone else promoting your product is 100X more powerful than you promoting it
2. Use REVERSE testimonials
3. Reverse testimonials go like this: “I was skeptical at first, but (here’s what I discovered…)”
Provide Testimonials
1. Someone else promoting your product is 100X more powerful than you promoting it
2. Use REVERSE testimonials
3. Reverse testimonials go like this: “I was skeptical at first, but (here’s what I discovered…)”
6:
Minimize Risk
1. Make it easy for people to do business with you!
2. A good risk reversal can improve your conversion from anywhere between 30% and 200%
Ways to minimize perceived risk:
- Money-back guarantees
- No long-term contracts
- Easy cancellations
- Simple set up
Minimize Risk
1. Make it easy for people to do business with you!
2. A good risk reversal can improve your conversion from anywhere between 30% and 200%
Ways to minimize perceived risk:
- Money-back guarantees
- No long-term contracts
- Easy cancellations
- Simple set up
7:
The Call To Action
1. Your reader knows your offering is life-changing
2. Now you need to Close
3. Remind them how transformational this all is
4. Make an aggressive, direct offer
5. Use urgency and scarcity to convert.
“Get it now…”
“So what are you waiting for?”
The Call To Action
1. Your reader knows your offering is life-changing
2. Now you need to Close
3. Remind them how transformational this all is
4. Make an aggressive, direct offer
5. Use urgency and scarcity to convert.
“Get it now…”
“So what are you waiting for?”
Summary:
Every offer should include...
> Problem
> Solution
> Problem/Solution Rollercoaster
> Resolution to Objections
> Testimonials
> Risk Reversal
> Call to Action
Your style changes depending on what you’re selling...
...but the anatomy of a strong offer is timeless.
Every offer should include...
> Problem
> Solution
> Problem/Solution Rollercoaster
> Resolution to Objections
> Testimonials
> Risk Reversal
> Call to Action
Your style changes depending on what you’re selling...
...but the anatomy of a strong offer is timeless.
That's all friends!
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