Mike Rose Profile picture
Aug 10, 2020 5 tweets 2 min read Read on X
Boring but *incredibly* important PSA:

The IARC age rating system is lovely and easy to use, but it's also *super* dangerous, and can have your game pulled from the various online stores (eShop, PS4 etc) if they disagree with the rating you give your game

Be aware of this!!
Numerous devs have had their games pulled from stores recently, because IARC disagreed with their rating post-launch

Eg.
Team Reptile: nintendolife.com/news/2020/05/m…

And even Stardew Valley:

We've had issues with it at No More Robots too!
Basically, if IARC decides that your rating is incorrect, they can update your rating automatically, causing your game to be pulled from the stores. It's obviously not ideal, and incredibly scary

It can mean you need to submit entire new builds to Nintendo + Sony!
The solution is:

Be overly dramatic / realistic when filling the IARC form in. Does your game have a single swear in it? Tick "swearing." A tiny graphic that has an ecig on it? Tick "smoking."

It's better to have a higher age rating for your game, than get pulled post-launch
I know this is a *very* boring thread, but I'm seeing more and more devs being caught out, and we had a near-miss ourselves, so it's very easy to fuck up. Watch out!!

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More from @RaveofRavendale

Nov 20, 2023
It's time for another classic Mike Rose stats tweet thread!!

This time it's ☕**Spirittea launch week stats!**☕

We launched Spirittea last Monday, and it's been one of our biggest launches to date: Image
It's been a *fascinating* launch, due to where the game has been most successful

Usually we do very well on Steam, then the console versions catch up in the months afterwards

For Spirittea, Steam was our weakest platform, with Xbox and Switch accounting for 80% of the revenue!
I think the reason for this, is at least in part due to the way that the Steam store has evolved in the last couple of years, compared to the console stores

Way more AAA publishers have started popping their stuff on Steam, having failed to make non-Steam PC platforms happen
Read 11 tweets
Oct 13, 2022
Let me tell you the story about how a little country called "Argentina" helped us to our biggest Nintendo Switch launch to date

I write "Argentina" in quotation marks because well... it wasn't really Argentina, was it?

Time for another classic Nintendo eShop thread:
So we put Let's Build a Zoo up for pre-order on Nintendo Switch on September 22, and I was feeling good about this one. Nice buzz around it, perfect for Switch... I went to bed with decent pre-orders trickling in

When I woke up and checked sales... holy crap. So many pre-orders!
So I did a little victory dance (I'm really good at those). Then I checked where these pre-orders were coming from and... ah. Hmm. Oh. Shit.

85% of our pre-orders were coming from "Argentina".

Oh no.
Read 14 tweets
Nov 12, 2021
✨The Let's Build a Zoo launch week sales thread✨

We launched Let's Build a Zoo last Friday on Steam and Epic. It's been a pretty bonkers week, and the game has broken even already which is extremely pleasant!!

So in classic Mike Rose fashion, let's delve into LOADSA NUMBERS:
In the first 7 days we've sold 32k units, which translates to nearly $500k in revenue

This roughly matches what my expectations for the game were, and it means that all dev costs have been recouped, and the future for the game (and loads of further updates!) has been secured YEY
According to current numbers that are floating around the orifices of the Game Dev Internet, it's likely we'll now see roughly $700k in PC revenue in month one, and $1.5m in year 1. With the plans we have for future updates + the high user rating, I feel confident we'll hit that!
Read 18 tweets
Nov 11, 2021
Currently playing a fun game called “how long can I stand playing GTA III before I can’t take it anymore”

This game has not even slightly aged well
I can’t even beat like, the fourth mission in the game, the controls are just too fucking shit. I can’t believe this has cost me money
Each mission is 2x worse than the last
Read 5 tweets
Aug 13, 2021
No More Robots is 🎂4 years old🎂, so it's time for a thread of *LOVELY NUMBERS*:

- $12m in revenue during last 12 months
- More than 800,000 units sold
- More than 4 million people played our games
- Split pretty dang evenly across PC + all console platforms

Look at this graph Image
Here's the batshit thing: We didn't release a single new game in the last 12 months

Those numbers have come from bringing our existing games to new platforms, getting lovely deals for our games, and being Very Good at slowly but surely discounting our games incrementally deeper
Year 5 is going to be pretty release heavy, with all of the following games on the way:
- Let's Build a Zoo
- Not Tonight 2
- Heist Simulator
- Fashion Police Squad
- TombStar
- Several others we haven't announced yet 👀 ImageImageImageImage
Read 4 tweets
May 4, 2021
This morning, I was locked out of my Google account

I chatted with Google support to see if they could help me. This is a genuine live chat with Google support:
tldr: Google support person couldn't help me, then I solved it myself, and explained my solution to them so they could fix the issue on their own PC
so if any of you need any google help

I am now support to google support I guess
Read 4 tweets

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